Almost everyone is practicing some form of social distancing and it is changing the way businesses communicate with their clients. With so many people working from home and spending increased amounts of time online, it’s the perfect opportunity to ensure … Read More
There is so much talk about how to write email messages to mass lists, but I want to take a moment to help you optimize emails you send internally to clients and coworkers. When you write emails that are too … Read More
With shelter at home orders in place all across the US, many small businesses have had to pivot and figure out how to do things online quickly in order to continue to serve customers. A good friend of mine sells … Read More
All businesses need digital marketing in some way, shape or form. The key is knowing what you need to optimize first so you prioritize need to have’s first, then move onto nice to have’s from a solid marketing foundation. And … Read More
Do you ever have moments when your coworker, designer, marketing consultant or coworker doesn’t understand what you want or are trying to say? Marketing communication is more than words, visuals can help get your point across and expedite getting what … Read More
We are treading in uncertain times right now, but that does not mean that your marketing should also be uncertain. While it may be tempting to have a “fire sale” of your products or services to take advantage of the … Read More
Team WMT has always worked from home. We work from five different states and on 3 different time zones. While marketing optimization is our specialty, we’ve had many of our clients reach out asking for tips on how they can … Read More
Staying connected with customers in a helpful, meaningful way is the #1 best marketing practice, no matter how good or bad things are. Focusing on education is the marketing magic formula that works even with social distancing, although I prefer … Read More
Team WMT has been heads down making sure our client’s web, email and social media communications are keeping their audiences informed and educated in these challenging times. Although we support clients large and small, across a breadth and depth of … Read More
I need to get something straight: blogging is not dead. Yes, it is easier for audiences to take in information via podcasts or video and people aren’t following blogs with the same fervor they do on Instagram, but this does … Read More
