“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
MarkEDing
The Power of Speaking Up
In business, as in life, we are often presented with moments of opposition or conflict when speaking up can create opportunities for improvement, growth, and new solutions. Having a foundation of trust, compassion, and confidence is essential in any working … Read More
Diagnosing Your Marketing: A Solutions-Driven Approach
Time is money, and where you spend your time is essential to your business’ growth. A major cause of stalled growth and ill-spent resources lies in one-size-fits-all marketing plans that over-promise and underperform. Optimizing your digital marketing needs with a … Read More
Take a Calm Approach to Marketing
In a world ruled by instant gratification, everchanging social media platforms, and complex search engine optimization, navigating digital marketing can feel like you’ve been sucked helplessly into a tornado. There is no point spinning for minimal results. If marketing feels … Read More
Employees Acting as Brand Ambassadors for Your Company
As the Marketing Therapist and CEO of a web marketing firm, I am often asked by other business leaders, “How do I get my employees to act as brand ambassadors on behalf of my/our company?” The answer? If you want … Read More
Spring Clean Your Marketing with this Simple Success Framework
Spring is in the air! The days are longer, the sun is stronger, and flowers are blooming! All of this energy and growth put forth by the universe propels us with energy to do the same – reset, refresh, and … Read More