Having a positive online presence is a marketing must. Customer reviews and testimonials are a big piece of the equation – they build credibility and visibility, which supports sellability. Credibility Credibility is all about helping people know, like and trust … Read More
Lorrie Thomas Ross will be speaking at the Santa Barbara County Bar Association 2021 Bench and Bar Virtual Conference on January 22, 2021. Marketing your personal brand and/or your firm does not have to be stressful. Lorrie’s session, Digital Marketing … Read More
Staying connected with customers in a helpful, meaningful way is the #1 best marketing practice, no matter how good or bad things are. Focusing on education is the marketing magic formula that works even with social distancing, although I prefer … Read More
Marketing can feel like a thankless job at times, especially digital marketing efforts. In this fast-paced web world, it’s important to remember that quality digital marketing efforts require time to include best practices. It was only a little over 20 … Read More
Lorrie Thomas Ross, Web Marketing Therapy’s CEO, is teaching a “Go from Expert to Authority” session for FemCity’s January Masterclass series on January 10, 2019. Lorrie will talk with FemCity’s Founder Violette de Ayala about how to “Go From Expert … Read More
No matter how young, old, experienced or inexperienced you are, it is never ok to ignore netiquette. We define netiquette (communication on the internet…yes, we are so punny) as the way you communicate “on brand” and “on purpose” with existing … Read More
