When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … Read More
Marketing that Matters
Is Your Marketing Right or Right Now?
The only constant in this wild and wonderful web world is change. Digital marketing trends are ever-evolving, which is really exciting, but it can also be a bit derailing for those who are a little too novelty-seeking. As the word … Read More
The Power Of Hitting The Pause Button in Marketing
When envisioning marketing success, we tend to think about the act of moving forward, taking action, investing in new solutions, or making a new plan(s). What we have found is that some of the biggest success stories start simply in … Read More
Illuminating the Path: The Importance of Passion and Purpose in Marketing
“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
Take a Calm Approach to Marketing
In a world ruled by instant gratification, everchanging social media platforms, and complex search engine optimization, navigating digital marketing can feel like you’ve been sucked helplessly into a tornado. There is no point spinning for minimal results. If marketing feels … Read More
Employees Acting as Brand Ambassadors for Your Company
As the Marketing Therapist and CEO of a web marketing firm, I am often asked by other business leaders, “How do I get my employees to act as brand ambassadors on behalf of my/our company?” The answer? If you want … Read More