We are treading in uncertain times right now, but that does not mean that your marketing should also be uncertain. While it may be tempting to have a “fire sale” of your products or services to take advantage of the … Read More
Staying connected with customers in a helpful, meaningful way is the #1 best marketing practice, no matter how good or bad things are. Focusing on education is the marketing magic formula that works even with social distancing, although I prefer … Read More
Marketing can feel like a thankless job at times, especially digital marketing efforts. In this fast-paced web world, it’s important to remember that quality digital marketing efforts require time to include best practices. It was only a little over 20 … Read More
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … Read More
Organizations often think of marketing as one task in a string of others to complete. The best marketing pros, however, will tell you their job is an ongoing process that doesn’t end when a link is posted or a project … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
