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Marketing that Matters

Take a Calm Approach to Marketing

Mariel Duffy
By Mariel DuffyMarkEDing, Marketing that Matters, Web Marketing Tips
Take a Calm Approach to Marketing

In a world ruled by instant gratification, everchanging social media platforms, and complex search engine optimization, navigating digital marketing can feel like you’ve been sucked helplessly into a tornado. There is no point spinning for minimal results. If marketing feels … Read More

Employees Acting as Brand Ambassadors for Your Company

Lorrie Thomas Ross Avatar
By Lorrie ThomasLinkedIn, MarkEDing, Marketing Strategy, Marketing that Matters, Social Media, Social Media Marketing, Web Marketing Tips
Employees Acting as Brand Ambassadors for Your Company

As the Marketing Therapist and CEO of a web marketing firm, I am often asked by other business leaders, “How do I get my employees to act as brand ambassadors on behalf of my/our company?” The answer? If you want … Read More

It’s Time for a Marketing Wellness Checkup

By Blog, Marketing RX, Marketing that Matters
It’s Time for a Marketing Wellness Checkup

Each year, like clockwork, we receive a call from our doctor reminding us to schedule an annual checkup. It’s routine and sometimes tedious, but we know it’s to be proactive about our health. There’s no reason you shouldn’t be checking … Read More

Old-School Marketing Tactics That Are Still Critical

Rachel Barfield
By Rachel BarfieldmarkEDing, Marketing that Matters
Old-School Marketing Tactics That Are Still Critical

Marketing is a powerful way to attract potential customers to your business. Educating people about your company’s value and values builds your credibility, scalability, sellability, and visibility. When it comes to marketing, the only constant is change. You need to … Read More

Mental Marketing Blocks, Why We Can’t Get it Done

Lorrie Thomas Ross Avatar
By Lorrie ThomasContent Marketing, markEDing, Marketing Strategy, Marketing that Matters, Web Marketing Best Practices
Mental Marketing Blocks, Why We Can’t Get it Done

Some people love marketing and social media. They love the pace, thrill of the hunt for attention and engagement, the creativity, the constant changes and the rewarding feeling that comes from a successful campaign. But some of us (let’s face … Read More

Narcissistic Marketing is Bad for Your Brand

Lorrie Thomas Ross Avatar
By Lorrie ThomasMarkEDing, Marketing Strategy, Marketing that Matters, Social Media Marketing, Web Marketing Best Practices
Narcissistic Marketing is Bad for Your Brand

Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More

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