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Web Marketing Therapy

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Marketing that Matters

Mental Marketing Blocks, Why We Can’t Get it Done

Lorrie Thomas Ross Avatar
By Lorrie ThomasContent Marketing, markEDing, Marketing Strategy, Marketing that Matters, Web Marketing Best Practices
Mental Marketing Blocks, Why We Can’t Get it Done

Some people love marketing and social media. They love the pace, thrill of the hunt for attention and engagement, the creativity, the constant changes and the rewarding feeling that comes from a successful campaign. But some of us (let’s face … Read More

Narcissistic Marketing is Bad for Your Brand

Lorrie Thomas Ross Avatar
By Lorrie ThomasMarkEDing, Marketing Strategy, Marketing that Matters, Social Media Marketing, Web Marketing Best Practices
Narcissistic Marketing is Bad for Your Brand

Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More

Why Marketing Positivity Pays Off

Lorrie Thomas Ross Avatar
By Lorrie ThomasmarkEDing, Marketing that Matters, Social Media Marketing
Why Marketing Positivity Pays Off

It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More

Facilitating Human Connection in Digital Marketing

Mariel Duffy
By Mariel DuffyGeneral, MarkEDing, Marketing that Matters
Facilitating Human Connection in Digital Marketing

In an increasingly digital world, brands and companies must remember to not lose sight of human connection. I see too many times professionals in industries that handle people’s interactions (like marketing, PR, and communications) relying on faceless emails and drop … Read More

Web Marketing Therapy is Certified by Mailchimp

Mariel Duffy
By Mariel DuffyEmail Marketing, Marketing that Matters, Web Marketing Best Practices
Web Marketing Therapy is Certified by Mailchimp

As digital industries constantly change through improved technology, it is part of our mission to continually adapt our skills, optimize our service, and increase our professional understanding of the industry to best serve our clients. Web Marketing Therapy is certified … Read More

Why Are Logos Becoming More Minimalist?

wil_thomas_avatar
By Wil ThomasBranding, Marketing Strategy, Marketing that Matters
Why Are Logos Becoming More Minimalist?

You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More

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