Marketing can feel like a thankless job at times, especially digital marketing efforts. In this fast-paced web world, it’s important to remember that quality digital marketing efforts require time to include best practices. It was only a little over 20 … Read More
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s difficult to step back and critically evaluate all different pieces of your marketing puzzle to make sure things are optimized … Read More
Organizations often think of marketing as one task in a string of others to complete. The best marketing pros, however, will tell you their job is an ongoing process that doesn’t end when a link is posted or a project … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
Alfred Lua of Buffer, a social media scheduling app, posted to the company’s blog dedicated to social media and online marketing offering up eight solid tips for perfecting your Instagram marketing strategy. To create this list, he consolidated data from … Read More
800 million users are actively on Instagram every month. So how do you make your posts stand out more than the other 799,999,999 users? Here’s my secret: Emojis! Think of emojis as the bullet points of Instagram. When I’m posting … Read More
