Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More
In an increasingly digital world, brands and companies must remember to not lose sight of human connection. I see too many times professionals in industries that handle people’s interactions (like marketing, PR, and communications) relying on faceless emails and drop … Read More
As digital industries constantly change through improved technology, it is part of our mission to continually adapt our skills, optimize our service, and increase our professional understanding of the industry to best serve our clients. Web Marketing Therapy is certified … Read More
You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More
Making Valentine’s giveaways is one of my daughter’s favorite elementary school activities. Unlike me, she is very crafty. But like me, she loves a good pun. In years past, I have helped her get the goods to make “You’re The … Read More
