Organizations often think of marketing as one task in a string of others to complete. The best marketing pros, however, will tell you their job is an ongoing process that doesn’t end when a link is posted or a project … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
Alfred Lua of Buffer, a social media scheduling app, posted to the company’s blog dedicated to social media and online marketing offering up eight solid tips for perfecting your Instagram marketing strategy. To create this list, he consolidated data from … Read More
800 million users are actively on Instagram every month. So how do you make your posts stand out more than the other 799,999,999 users? Here’s my secret: Emojis! Think of emojis as the bullet points of Instagram. When I’m posting … Read More
Do you know what the secret is to being a successful digital marketer? If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … Read More
I have a confession. The digital marketing management team at Web Marketing Therapy would not be as organized, efficient, high-powered and streamlined without help from some super supportive web marketing tools. Through trial, error, and research, the following are some web marketing … Read More
