Marketing with an educational focus is a sure-fire way to successfully brand build and boost business. A common marketing definition is: maximizing exchanges. While this is accurate, “exchanges” seems so robotic, so at WMT, we replace “exchanges” with “relationships”. Marketing … Read More
Marketing can feel like a thankless job at times, especially digital marketing efforts. In this fast-paced web world, it’s important to remember that quality digital marketing efforts require time to include best practices. It was only a little over 20 … Read More
Lorrie Thomas Ross, Web Marketing Therapy’s CEO, is teaching a “Go from Expert to Authority” session for FemCity’s January Masterclass series on January 10, 2019. Lorrie will talk with FemCity’s Founder Violette de Ayala about how to “Go From Expert … Read More
No matter how young, old, experienced or inexperienced you are, it is never ok to ignore netiquette. We define netiquette (communication on the internet…yes, we are so punny) as the way you communicate “on brand” and “on purpose” with existing … Read More
Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point? Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) – typing class specifically – and your typing … Read More
Do you know what the secret is to being a successful digital marketer? If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … Read More
