Whether you are an entrepreneur, executive or up-and coming professional, managing your personal brand is a must. Anyone can have jobs, those who have careers are mindful and manage their brand…and it’s easier than you might think! A personal brand … Read More
Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point? Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) – typing class specifically – and your typing … Read More
Do you know what the secret is to being a successful digital marketer? If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … Read More
Marketing is not just a means to make sales. Marketing creates and cultivates and relationships. There is a big difference between a transaction and a relationship. A one time sale has to be replaced with another one to keep a … Read More
One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients … Read More
If you want to succeed in business, you have to respect that marketing is part of the success equation, not an optional additive. Respect the sum of business success: Operations. Whether you sell a product or service, you have to deliver. Operations is … Read More
