Credibility is your first impression in marketing. It is the act of helping the audience know, like, and trust you. You convey your credibility through design, imagery, content and story. Share why you created your company, your values, passion and … Read More
If you do not currently have an SSL for your website, it’s time to bring your site up to date! An SSL certificate gets your site secure. It’s time to say Yes to HTTPS!. When you don’t have your site … Read More
I’m a huge advocate for a well-optimized website, but y’all….there comes a time when you gotta get from behind your dang screen to make meaningful connections. It’s super unhealthy for marketers to obsess over their websites and not engage with … Read More
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … Read More
As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
There’s nothing more embarrassing than sending off an important email only to notice, seconds after sending, that it contains an egregious mistake. The same can be said for social media and blog posts, press releases, you name it. While auto-correcting … Read More
