One of the many parts of running an organization is being able to effectively manage your clients. What comes along with that responsibility often includes embracing their emotions -good, bad and sometimes ugly. In your work, you may encounter times … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
Ladders is a website dedicated to posting about career news, advice, and tools for getting hired. They also offer a resume-building and online-job searching service. They posted an article on their career advice blog on how to improve your public … Read More
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
When I support entrepreneurs with web marketing at Web Marketing Therapy or work with women on their web-based businesses though Wild Web Women, I’m often reminding these wonderful passionate professionals to stop comparing themselves… You CANNOT compare yourself to others! The sooner … Read More
Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More
