The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
Ladders is a website dedicated to posting about career news, advice, and tools for getting hired. They also offer a resume-building and online-job searching service. They posted an article on their career advice blog on how to improve your public … Read More
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
When I support entrepreneurs with web marketing at Web Marketing Therapy or work with women on their web-based businesses though Wild Web Women, I’m often reminding these wonderful passionate professionals to stop comparing themselves… You CANNOT compare yourself to others! The sooner … Read More
Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More
Have you ever received an email from a digital marketing company or consultant saying that your website isn’t performing well, or your site isn’t found in search engines or you “have to” redo your website…….or else? When companies try to sell … Read More
