When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s difficult to step back and critically evaluate all different pieces of your marketing puzzle to make sure things are optimized … Read More
As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
No matter how young, old, experienced or inexperienced you are, it is never ok to ignore netiquette. We define netiquette (communication on the internet…yes, we are so punny) as the way you communicate “on brand” and “on purpose” with existing … Read More
There’s nothing more embarrassing than sending off an important email only to notice, seconds after sending, that it contains an egregious mistake. The same can be said for social media and blog posts, press releases, you name it. While auto-correcting … Read More
One of the many parts of running an organization is being able to effectively manage your clients. What comes along with that responsibility often includes embracing their emotions -good, bad and sometimes ugly. In your work, you may encounter times … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
