Credibility is your first impression in marketing. It is the act of helping the audience know, like, and trust you. You convey your credibility through design, imagery, content and story. Share why you created your company, your values, passion and … Read More
There are five factors for marketing success that you need to have in place to make your marketing click. Lorrie Thomas Ross, The Marketing Therapist® shares them in this video. If you are ready to take your marketing to the … Read More
If marketing isn’t working the way you like, the issue may not lie in your website, ads or social media posts. It might be time for a deeper analysis (no, no…not a Freudian analysis, merely healthy self-check time). Marketing alone … Read More
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … Read More
As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
No matter how young, old, experienced or inexperienced you are, it is never ok to ignore netiquette. We define netiquette (communication on the internet…yes, we are so punny) as the way you communicate “on brand” and “on purpose” with existing … Read More
