Organizations often think of marketing as one task in a string of others to complete. The best marketing pros, however, will tell you their job is an ongoing process that doesn’t end when a link is posted or a project … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
Guest post from writer Nathan Sykes Consumers emotionally engaged by your content are more likely to trust your brand, more likely to purchase and more likely to forgive any mistakes. Consumers are increasingly becoming savvier to classic marketing techniques. For this … Read More
Do you struggle with creating social media content on a regular basis? You aren’t alone, which is why we are here to help! October is right around the corner and the national days are plentiful next month! Don’t miss out … Read More
Happy holidays from the Web Marketing Therapy team!