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Web Marketing Therapy

  • Home
  • About
  • Team
    • Lorrie Thomas Ross
    • Wil Thomas
    • Katherine Garcia
    • Anne Orfila
    • Cinder Thomas
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Branding

Creative Direction Is Where Design and Strategy Intersect

By Wil ThomasBranding, MarkEDing, Marketing RX, Marketing Strategy
Creative Direction Is Where Design and Strategy Intersect

You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More

Why Are Logos Becoming More Minimalist?

By Wil ThomasBranding, Marketing Strategy, Marketing that Matters
Why Are Logos Becoming More Minimalist?

You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More

Love The Creative Process

By Lorrie ThomasBranding, Marketing RX, Marketing that Matters
Love The Creative Process

Making Valentine’s giveaways is one of my daughter’s favorite elementary school activities. Unlike me, she is very crafty. But like me, she loves a good pun. In years past, I have helped her get the goods to make “You’re The … Read More

5 Tips to Speed Up Your Web Marketing During Social Distancing

By Web Marketing TherapyBranding, Entrepreneurial Marketing Advice, General, Marketing Strategy, Social Media Marketing, Web Marketing Tips
5 Tips to Speed Up Your Web Marketing During Social Distancing

Almost everyone is practicing some form of social distancing and it is changing the way businesses communicate with their clients.  With so many people working from home and spending increased amounts of time online, it’s the perfect opportunity to ensure … Read More

A Beginner’s Guide to Personal Branding

By Web Marketing TherapyBlog, Branding, LinkedIn, MarkEDing, markEDing, Personal Branding, Self Help Marketing Resources, Social Media, Social Media Marketing, Web Marketing Tips
A Beginner’s Guide to Personal Branding

Whether you are an entrepreneur, executive or up-and-coming professional, managing your personal brand is a must. Anyone can have jobs, those who have careers are mindful and manage their brand…and it’s easier than you might think! A personal brand is … Read More

Branding for Success: What You Need To Know

By Lorrie ThomasAsk the Marketing Therapist, Branding, MarkEDing
Branding for Success: What You Need To Know

Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More

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