You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More
You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More
Making Valentine’s giveaways is one of my daughter’s favorite elementary school activities. Unlike me, she is very crafty. But like me, she loves a good pun. In years past, I have helped her get the goods to make “You’re The … Read More
Almost everyone is practicing some form of social distancing and it is changing the way businesses communicate with their clients. With so many people working from home and spending increased amounts of time online, it’s the perfect opportunity to ensure … Read More
Whether you are an entrepreneur, executive or up-and-coming professional, managing your personal brand is a must. Anyone can have jobs, those who have careers are mindful and manage their brand…and it’s easier than you might think! A personal brand is … Read More
Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More
