Guest post from writer Nathan Sykes Consumers emotionally engaged by your content are more likely to trust your brand, more likely to purchase and more likely to forgive any mistakes. Consumers are increasingly becoming savvier to classic marketing techniques. For this … Read More
Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More
I was doing a little self-help this week and completed an audit of my social media accounts. I was disappointed to see how badly I had neglected LinkedIn! As a social media marketing professional, I was ashamed! But I got … Read More
“A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” – Dwight D. Eisenhower It’s way more fun to work in a culture and environment that encourages humor. It’s also … Read More
Sheryl Sandberg opened up a flurry of opinions and enthusiasm when she discussed women and their careers in her book “Lean In.” Continuing the “lean in” discussion, online learning company, lynda.com selected five video course instructors (including WMT’s Lorrie Thomas … Read More
We talk a lot on the WMT Healthy Marketing Advice blog about the power of an organization’s online presence. More and more, YOUR online presence is becoming a critical marketing asset to help you grow your career and/or to help … Read More
