As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
Contrary to what the movie Field of Dreams would have you believe, that whole “If you build it, they will come” mantra rarely holds true. This is especially the case when you build or relaunch a website. Even with an … Read More
Just as small investments compound over time financially, small Search Engine Optimization (SEO) steps over time will grow search visibility for your small business. Here are some simple small business SEO tips to get you started. If you are looking … Read More
One of the many parts of running an organization is being able to effectively manage your clients. What comes along with that responsibility often includes embracing their emotions -good, bad and sometimes ugly. In your work, you may encounter times … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
When you are making social media images with text in them, here’s a small tip: make sure you leave a little space around the border! It’s a little OCD of me, but a rule I now swear by. Here is why: … Read More
