When digital marketing efforts stem from a place of fear and anxiety, there is no way success is possible. Digital marketing paranoia symptoms include: inability to relax when it comes to marketing planning or management becoming socially (and social media) … Read More
Most all of us have by now heard the phrase “content is king.” But did you know only 39 percent of marketers have a documented content marketing strategy? Meanwhile, 26 percent of U.S. adults are almost always online, and 77 … Read More
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s difficult to step back and critically evaluate all different pieces of your marketing puzzle to make sure things are optimized … Read More
As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
Contrary to what the movie Field of Dreams would have you believe, that whole “If you build it, they will come” mantra rarely holds true. This is especially the case when you build or relaunch a website. Even with an … Read More
Just as small investments compound over time financially, small Search Engine Optimization (SEO) steps over time will grow search visibility for your small business. Here are some simple small business SEO tips to get you started. If you are looking … Read More
