When you are making social media images with text in them, here’s a small tip: make sure you leave a little space around the border! It’s a little OCD of me, but a rule I now swear by. Here is why: … Read More
Someone asked me today what my #1 marketing success secret is. I’m 100% sure they were expecting a geeky answer that involved website development, search optimization or social media marketing, and while we are experts in all those areas, I … Read More
Does the idea of building a new website or redoing your current website stress you out a little? Or, maybe a lot? You aren’t alone. I’ve been there myself. In 2013, I hated our company website so much, I pulled … Read More
Do you know what the secret is to being a successful digital marketer? If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … Read More
I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
