I’m a huge advocate for a well-optimized website, but y’all….there comes a time when you gotta get from behind your dang screen to make meaningful connections. It’s super unhealthy for marketers to obsess over their websites and not engage with … Read More
Content marketing is key when it comes to building meaningful interactions with an audience. For content marketers, a hugely important part of that strategy is graphics. Visual content, whether videos, still images, infographics, or charts, is now a crucial part … Read More
The way you communicate is key creating connections and generating conversations. Whether it’s blog posts, videos, graphics, photos or social media posts, content needs to be a strategic investment to educate, empower and create meaningful connections. Successful Marketing Is All … Read More
When digital marketing efforts stem from a place of fear and anxiety, there is no way success is possible. Digital marketing paranoia symptoms include: inability to relax when it comes to marketing planning or management becoming socially (and social media) … Read More
Most all of us have by now heard the phrase “content is king.” But did you know only 39 percent of marketers have a documented content marketing strategy? Meanwhile, 26 percent of U.S. adults are almost always online, and 77 … Read More
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s difficult to step back and critically evaluate all different pieces of your marketing puzzle to make sure things are optimized … Read More
