When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … Read More
When envisioning marketing success, we tend to think about the act of moving forward, taking action, investing in new solutions, or making a new plan(s). What we have found is that some of the biggest success stories start simply in … Read More
“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
One of the biggest marketing misconceptions is that you can’t have marketing success without a lot of money. A limited marketing budget does not mean that you are limited marketing-wise. The saying, “we are paid equally to how much we … Read More
In business, as in life, we are often presented with moments of opposition or conflict when speaking up can create opportunities for improvement, growth, and new solutions. Having a foundation of trust, compassion, and confidence is essential in any working … Read More
As a woman who looks at life through a marketing lens and who loves to create marketing harmony for all my clients, seeing this photo reminded me not only of a bad photo shoot fashion decision (jacket and pants shouldn’t … Read More
