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Author: Lorrie Thomas

The Power of Marketing Audits

Lorrie Thomas Ross, MA
By Lorrie ThomasEntrepreneurial Marketing Advice, MarkEDing, Marketing that Matters, Web Marketing Best Practices, Web Marketing Tips
The Power of Marketing Audits

Happy, healthy, and wealthy marketing is possible for every organization – large, small, for-profit, non-profit, new, and old. No matter what your business is or where you are, taking time to critically evaluate what you are currently doing will help … Read More

Marketing Riches in the Niches

Lorrie Thomas Ross, MA
By Lorrie ThomasMarkEDing, Marketing Strategy, Marketing that Matters
Marketing Riches in the Niches

When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … Read More

The Power Of Hitting The Pause Button in Marketing

Lorrie Thomas Ross, MA
By Lorrie ThomasMarkEDing, Marketing that Matters, Web Marketing Best Practices, Web Marketing Tips
The Power Of Hitting The Pause Button in Marketing

When envisioning marketing success, we tend to think about the act of moving forward, taking action, investing in new solutions, or making a new plan(s). What we have found is that some of the biggest success stories start simply in … Read More

Illuminating the Path: The Importance of Passion and Purpose in Marketing

Lorrie Thomas Ross, MA
By Lorrie ThomasMarkEDing, Marketing that Matters, Web Marketing Deep Thoughts, Web Marketing Tips
Illuminating the Path: The Importance of Passion and Purpose in Marketing

“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More

You Aren’t Always Limited with a Limited Marketing Budget

Lorrie Thomas Ross, MA
By Lorrie ThomasAsk the Marketing Therapist, Free Therapy Advice, Small Business, Web Marketing Tips
You Aren’t Always Limited with a Limited Marketing Budget

One of the biggest marketing misconceptions is that you can’t have marketing success without a lot of money. A limited marketing budget does not mean that you are limited marketing-wise. The saying, “we are paid equally to how much we … Read More

The Power of Speaking Up

Lorrie Thomas Ross, MA
By Lorrie ThomasMarkEDing, Web Marketing Best Practices, Web Marketing Tips
The Power of Speaking Up

In business, as in life, we are often presented with moments of opposition or conflict when speaking up can create opportunities for improvement, growth, and new solutions. Having a foundation of trust, compassion, and confidence is essential in any working … Read More

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