Some people love marketing and social media. They love the pace, thrill of the hunt for attention and engagement, the creativity, the constant changes and the rewarding feeling that comes from a successful campaign. But some of us (let’s face … Read More
The task of marketing can feel daunting. Share your story, but not tell too much. Communicate consistently, but don’t overwhelm. Be present and seen, but don’t annoy or displease. We are told to be optimistic, go-getters, and forward-thinking with marketing. … Read More
What is the future of marketing? Once upon a time, back in 1999, it was flashing ads on the Internet. Then came (not in the exact order) email marketing, affiliate marketing, SEO, search ads and YouTube. And who can forget … Read More
Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More
When I started out as an entrepreneur, the phrase, “Do you want fast, cheap or good? Pick two.” was something I kept hearing over and over again. It never landed right with me. I know, I know. You can’t always … Read More
