“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
Author: Lorrie Thomas
You Aren’t Always Limited with a Limited Marketing Budget
One of the biggest marketing misconceptions is that you can’t have marketing success without a lot of money. A limited marketing budget does not mean that you are limited marketing-wise. The saying, “we are paid equally to how much we … Read More
The Power of Speaking Up
In business, as in life, we are often presented with moments of opposition or conflict when speaking up can create opportunities for improvement, growth, and new solutions. Having a foundation of trust, compassion, and confidence is essential in any working … Read More
Are Your Marketing Efforts Truly Coordinated?
As a woman who looks at life through a marketing lens and who loves to create marketing harmony for all my clients, seeing this photo reminded me not only of a bad photo shoot fashion decision (jacket and pants shouldn’t … Read More
Healthy Website Must-Haves
Whether you have a website, need a website, or are refreshing or redoing your website, the “What must my website have?” question is likely to emerge. There are healthy website must-haves. And no matter how experienced, inexperienced, hands-on or hands-off … Read More
Employees Acting as Brand Ambassadors for Your Company
As the Marketing Therapist and CEO of a web marketing firm, I am often asked by other business leaders, “How do I get my employees to act as brand ambassadors on behalf of my/our company?” The answer? If you want … Read More