When envisioning marketing success, we tend to think about the act of moving forward, taking action, investing in new solutions, or making a new plan(s).
What we have found is that some of the biggest success stories start simply in the act of pausing.
Marketing, and especially digital marketing, is often perceived as a continuous journey where you constantly accelerate and go-go-go to capture market share. While we love momentum, there is nothing heroic about going for the sake of going. This can cause stress, burnout, and poor decision-making.
If you are in the mood for a marketing chill pill, consider strategically pausing to help you regroup, pivot, and prioritize to save, simplify and amplify your results.
You Cannot Have Change If You Are Not Willing To Change
Here’s a simple example – let’s say you’ve invested a lot into an email marketing strategy, but the results are so-so. The open rate is low and the read-through rate is even lower. You realize that while your emails look great and are filled with important information, all this great content is not getting opened, and the ones that are, aren’t getting read. It may seem like a no-brainer to hit the pause button, but too many times, things keep moving. Why? Sometimes, there is false hope that a few more times things will get better results (ahem, denial) or there is simply lack of knowledge about what else to do. Ego can often be the biggest hurdle when it comes to hitting the pause button and embracing change. While it’s natural to take pride in the work we’ve created, if it’s not driving your business forward, it may need to be reconsidered or revamped. Remember, this could be one of the most beneficial actions for your business in the long term, putting growth and success above personal attachment.
Refocusing Perspectives: From Fear to Opportunity
While it can be tempting to continue with the strategy because of the time and financial effort invested, some of the most successful campaigns begin by pausing to re-evaluate your expectations and what’s actually working. What worked marketing-wise last month may not work this month. In business, just as in life, fear can hold us back from taking necessary steps. However, by reframing fear as an opportunity for growth and improvement, we can unlock new paths to success. Hitting pause isn’t about admitting defeat; it’s about seizing the chance to reassess, realign, and ultimately thrive. In the silence of the pause, we can listen to what the data tells us with a more clutter-free mind.
Embracing the Journey: From Ego to Collective Success
In marketing, individual pride can sometimes cloud our judgment and prevent us from making the best business decisions. By shifting our focus from individual ego to collective success, we can prioritize what truly matters: the growth and prosperity of our business. Hitting the pause button isn’t about personal validation but advancing the greater good and achieving collective success.
Marketing is an ever-evolving field that requires adaptability. Business owners must be willing to pivot to succeed. The only constant is change. If you want to learn more about how Web Marketing Therapy can help you create marketing solutions for your business that stick and give you peace of mind, contact us today!