Whether you have a website, need a website, or are refreshing or redoing your website, the “What must my website have?” question is likely to emerge. There are healthy website must-haves. And no matter how experienced, inexperienced, hands-on or hands-off … Read More
Web Marketing Best Practices
Mental Marketing Blocks, Why We Can’t Get it Done
Some people love marketing and social media. They love the pace, thrill of the hunt for attention and engagement, the creativity, the constant changes and the rewarding feeling that comes from a successful campaign. But some of us (let’s face … Read More
Professional Communication Pitfalls to Avoid
Clear, compelling communication skills aren’t just for marketing. How well (or unwell) you communicate can make or break your professional career. While you may be extremely qualified for a job or project, a lack of communication skills can leave people … Read More
Dominate Your Personal Brand with Three Core Components
Personal branding is about managing the brand called YOU. It’s how you want to be perceived by others- your professional skills, personality, values, image, expertise, leadership, and talent. When you proactively take the reins of your personal brand, it can … Read More
Narcissistic Marketing is Bad for Your Brand
Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
How to Optimize Your Images For SEO
In the world of search engine optimization, the only constant is change – big and small. To maintain visibility, it’s best to keep up with the most up-to-date practices to help prioritize your reach through even the most subtle changes. … Read More