It’s a must to understand how your online marketing efforts are working, what is worth continuing and where you might want to make some changes. That’s where analytics comes in! Some website platforms come with their own tracking, but we … Read More
Having an effective website is critical, especially in today’s web-driven business world. I recently had the opportunity to be in the start-to-finish process of creating a website for one of WMT’s wonderful clients. It was a great hands-on experience! Here … Read More
New organic insights are now available on Twitter. They positioned it for advertisers, but we’ve researched it and even if you’re not advertising on Twitter, you can still glean some great information – all free. Here are the new insights Twitter … Read More
Confession Session: I fell off the “reviewing web analytics” wagon. 🙁 I am embarrassed to admit that MONTHS had gone by since I reviewed WebMarketingTherapy.com‘s data and over a YEAR since I audited data on LorrieThomas.com. (Yes, I am crying … Read More
Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight … Read More
A recent blog post by The Business Therapist, Paul Foster, called ‘Non-Google Analytics‘ reminded me of an important lesson that I teach in my Web Analytics classes. Marketing Rx of the day: Review Qualitative Data! Foster shares the importance of reviewing leads … Read More
