Continued rapid growth in web development constantly changes the landscape of digital marketing as well as the strategies used to implement successful marketing campaigns. Our marketing optimization team at Web Marketing Therapy believes that educating ourselves is just as important … Read More
Web Analytics
What is Google Analytics 4? What You Need to Know
You may have received an email from Google recently that “Google Analytics 4 is replacing Universal Analytics”, followed by you wondering, “What does this mean and what do I need to do?” Here’s the download. As you know, Google Analytics … Read More
Improve Your Online Marketing Using Google Analytics
It’s a must to understand how your online marketing efforts are working, what is worth continuing and where you might want to make some changes. That’s where analytics comes in! Some website platforms come with their own tracking, but we … Read More
Creating an Effective Website
Having an effective website is critical, especially in today’s web-driven business world. I recently had the opportunity to be in the start-to-finish process of creating a website for one of WMT’s wonderful clients. It was a great hands-on experience! Here … Read More