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  • About
  • Team
    • Lorrie Thomas Ross
    • Wil Thomas
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Web Analytics

Improve Your Online Marketing Using Google Analytics

By Rachel BarfieldGeneral, Web Analytics, Web Marketing Tips
Improve Your Online Marketing Using Google Analytics

It’s a must to understand how your online marketing efforts are working, what is worth continuing and where you might want to make some changes. That’s where analytics comes in! Some website platforms come with their own tracking, but we … Read More

Creating an Effective Website

By Web Marketing TherapyContent Marketing, Search Engine Marketing Help, Search Engine Optimization, Web Analytics, Website Design
Creating an Effective Website

Having an effective website is critical, especially in today’s web-driven business world. I recently had the opportunity to be in the start-to-finish process of creating a website for one of WMT’s wonderful clients. It was a great hands-on experience! Here … Read More

New Organic Tweet Analytics

By Katherine L. GarciaGeeky Web Marketing Data, Technologies, Tools, Web Analytics

New organic insights are now available on Twitter. They positioned it for advertisers, but we’ve researched it and even if you’re not advertising on Twitter, you can still glean some great information – all free. Here are the new insights Twitter … Read More

No Excuse for Neglecting Analytics

By Web Marketing TherapyGeeky Web Marketing Data, General, Technologies, Tools, Web Analytics

Confession Session:  I fell off the “reviewing web analytics” wagon. 🙁 I am embarrassed to admit that MONTHS had gone by since I reviewed WebMarketingTherapy.com‘s data and over a YEAR since I audited data on LorrieThomas.com. (Yes, I am crying … Read More

Tips to Grow Your Brand from the NRF 2013 Retail Show

By Web Marketing TherapyAddictions, Blog, Marketing Strategy, Small Business, Web Analytics

Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight … Read More

Data Diva Tip: Review Qualitative Data

By Web Marketing TherapyBlog, Web Analytics, Web Marketing Best Practices

A recent blog post by The Business Therapist, Paul Foster, called ‘Non-Google Analytics‘ reminded me of an important lesson that I teach in my Web Analytics classes. Marketing Rx of the day: Review Qualitative Data! Foster shares the importance of reviewing leads … Read More

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