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Author: Rachel Barfield

Professional Communication Pitfalls to Avoid

Rachel Barfield
By Rachel BarfieldMarkEDing, Web Marketing Best Practices, Web Marketing Tips
Professional Communication Pitfalls to Avoid

Clear, compelling communication skills aren’t just for marketing. How well (or unwell) you communicate can make or break your professional career. While you may be extremely qualified for a job or project, a lack of communication skills can leave people … Read More

Dominate Your Personal Brand with Three Core Components

Rachel Barfield
By Rachel BarfieldAsk the Marketing Therapist, Entrepreneurial Marketing Advice, Personal Branding, Web Marketing Best Practices
Dominate Your Personal Brand with Three Core Components

Personal branding is about managing the brand called YOU. It’s how you want to be perceived by others- your professional skills, personality, values, image, expertise, leadership, and talent. When you proactively take the reins of your personal brand, it can … Read More

Networking That Feels Natural

Rachel Barfield
By Rachel BarfieldEntrepreneurial Marketing Advice, Health is Wealth, markEDing
Networking That Feels Natural

Networking, in its simplest form, is about creating and building relationships that can benefit your professional future. By building these relationships, you are also building a support team that can help to strengthen your career and provide you with opportunities … Read More

Growing Your Small Business With Social Media

Rachel Barfield
By Rachel BarfieldMarkEDing, Self Help Marketing Resources, Small Business, Social Media Marketing
Growing Your Small Business With Social Media

Small businesses need visibility to continue to grow and thrive. Attracting new clients by using social media is one of the lowest-cost ways to do this. Social media marketing can help you reach a larger audience of potential clients that … Read More

Why It’s Healthy to Be A Domainiac

Rachel Barfield
By Rachel BarfieldGeneral, Marketing Strategy, Personal Branding, Search Engine Marketing Help, Self Help Marketing Resources, Small Business, Web Marketing Tips
Why It’s Healthy to Be A Domainiac

A powerful, memorable domain name can help you establish a successful web presence, protect your personal brand and assist you in running new, wildly successful marketing campaigns. Lorrie (our CEO) likes to joke that she is a “domainiac” because she … Read More

Improve Your Online Marketing Using Google Analytics

Rachel Barfield
By Rachel BarfieldGeneral, Web Analytics, Web Marketing Tips
Improve Your Online Marketing Using Google Analytics

It’s a must to understand how your online marketing efforts are working, what is worth continuing and where you might want to make some changes. That’s where analytics comes in! Some website platforms come with their own tracking, but we … Read More

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