As a woman who looks at life through a marketing lens and who loves to create marketing harmony for all my clients, seeing this photo reminded me not only of a bad photo shoot fashion decision (jacket and pants shouldn’t … Read More
Tough Love
Marketing Not Working? Time to Check Yourself
If marketing isn’t working the way you like, the issue may not lie in your website, ads or social media posts. It might be time for a deeper analysis (no, no…not a Freudian analysis, merely healthy self-check time). Marketing alone … Read More
When Your Name is Misspelled in Business Correspondence
Working in the web marketing industry for more than a decade – where things are published in an instant and can be seen by hundreds of eyeballs in an hour – has helped me understand the importance of small details. … Read More
Is Your Website Outdated?
Do you want to know a little web marketing secret? Websites do age and, in this day and age of rapidly changing web trends, they can become outdated quicker than the bag of chips in your pantry! This news is … Read More
You Only Need One Space After a Period. Period.
Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point? Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) – typing class specifically – and your typing … Read More
Make Service The Center of Your Marketing
Someone asked me today what my #1 marketing success secret is. I’m 100% sure they were expecting a geeky answer that involved website development, search optimization or social media marketing, and while we are experts in all those areas, I … Read More