Working in the web marketing industry for more than a decade – where things are published in an instant and can be seen by hundreds of eyeballs in an hour – has helped me understand the importance of small details. … Read More
Do you want to know a little web marketing secret? Websites do age and, in this day and age of rapidly changing web trends, they can become outdated quicker than the bag of chips in your pantry! This news is hard … Read More
Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point? Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) – typing class specifically – and your typing … Read More
Someone asked me today what my #1 marketing success secret is. I’m 100% sure they were expecting a geeky answer that involved website development, search optimization or social media marketing, and while we are experts in all those areas, I … Read More
I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
