If marketing isn’t working the way you like, the issue may not lie in your website, ads or social media posts. It might be time for a deeper analysis (no, no…not a Freudian analysis, merely healthy self-check time). Marketing alone … Read More
When Your Name is Misspelled in Business Correspondence
Working in the web marketing industry for more than a decade – where things are published in an instant and can be seen by hundreds of eyeballs in an hour – has helped me understand the importance of small details. … Read More
Is Your Website Outdated?
Do you want to know a little web marketing secret? Websites do age and, in this day and age of rapidly changing web trends, they can become outdated quicker than the bag of chips in your pantry! This news is … Read More
You Only Need One Space After a Period. Period.
Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point? Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) – typing class specifically – and your typing … Read More
Make Service The Center of Your Marketing
Someone asked me today what my #1 marketing success secret is. I’m 100% sure they were expecting a geeky answer that involved website development, search optimization or social media marketing, and while we are experts in all those areas, I … Read More
Digital Marketing Alone Will Not Make You a Superhero
I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More