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Tough Love

Marketing Not Working? Time to Check Yourself

By Lorrie ThomasAsk the Marketing Therapist, General, Health is Wealth, Self Help Marketing Resources, Tough Love
Marketing Not Working? Time to Check Yourself

If marketing isn’t working the way you like, the issue may not lie in your website, ads or social media posts. It might be time for a deeper analysis (no, no…not a Freudian analysis, merely healthy self-check time). Marketing alone … Read More

When Your Name is Misspelled in Business Correspondence

By Anne OrfilaMarketing RX, Netiquette, Tough Love

Working in the web marketing industry for more than a decade – where things are published in an instant and can be seen by hundreds of eyeballs in an hour – has helped me understand the importance of small details. … Read More

Is Your Website Outdated?

By Anne OrfilaMarketing Interventions, Marketing RX, Marketing Strategy, Tough Love, Website Design
Is Your Website Outdated?

Do you want to know a little web marketing secret?  Websites do age and, in this day and age of rapidly changing web trends, they can become outdated quicker than the bag of chips in your pantry! This news is … Read More

You Only Need One Space After a Period. Period.

By Anne OrfilamarkEDing, Marketing Interventions, Netiquette, Tough Love, Web Marketing Tips

Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point? Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) – typing class specifically – and your typing … Read More

Make Service The Center of Your Marketing

By Lorrie ThomasTough Love

Someone asked me today what my #1 marketing success secret is. I’m 100% sure they were expecting a geeky answer that involved website development, search optimization or social media marketing, and while we are experts in all those areas, I … Read More

Digital Marketing Alone Will Not Make You a Superhero

By Lorrie ThomasGeneral, Tough Love, Web Marketing Deep Thoughts
Digital Marketing Alone Will Not Make You a Superhero

I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More

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