I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More
Tough Love
If You Build It….They Won’t Come
In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More
Old School Rules Still Apply in The New Web World
I have been in the wild web world longer than many of you who are reading this. I’m a Gen X, not a Millennial. Most likely, the biggest differentiating factor between me and a Millennial who is doing the same … Read More
Have You Evaluated The People in Your Life Lately?
I love this quote from motivational speaker Tony Gaskins: “Evaluate the people in your life; then promote, demote, or terminate. You’re the CEO of your life.” I often hear my clients say “I have a really hard time with my … Read More
Digital Marketing Netiquette – Mind your Grammar!
I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling … Read More