I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling and make sure they have clear and complete sentences. While the rules are simple, the kids still need constant reminders for these tasks.
You may be asking, “What does 3rd grade writing have to do with digital marketing?” Amazingly, A TON. At Web Marketing Therapy, I help proofread copy for our clients, anything and everything: social media posts, blog posts, meta data code for SEO, press releases, website copy, copy in images and more. We often find spelling and grammatical errors-it happens to the best of us. We also stage interventions when we see clients blogging sloppily or using poor form – it’s a major credibility killer! My healthy digital marketing advice is to exercise proper netiquette, ALWAYS proofread your writing!
Here is the checklist I use when volunteering in the classroom. More adults need to respect these rules!
Remember, the way you write is a reflection of your brand!
With technology today, it is a quick and easy step to use the built in tools of spell check and grammar check before posting your work. Be sure to use them. If writing isn’t your strength, have someone proofread your work! Asking for help is a small step that makes a BIG impression!
Mind your grammar manners!