Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More
Continued rapid growth in web development constantly changes the landscape of digital marketing as well as the strategies used to implement successful marketing campaigns. Our marketing optimization team at Web Marketing Therapy believes that educating ourselves is just as important … Read More
You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More
Part of our role in developing marketing strategies for our incredible clients is empowering them with the options that are available to them, helping them to prioritize and being there so they can shift and adapt as their companies grow, … Read More
To TikTok or not to TikTok, that is the question….. And for many of you reading this, you might be thinking… ANOTHER social media platform? First things first, deep breath. This post is not about why you should incorporate TikTok … Read More
