Time is money, and where you spend your time is essential to your business’ growth. A major cause of stalled growth and ill-spent resources lies in one-size-fits-all marketing plans that over-promise and underperform.
Optimizing your digital marketing needs with a comprehensive and strategic marketing plan is crucial to growing your business and feeling comfortable and confident in handling future potential. The key to developing a detailed plan is figuring out what is and isn’t working, and implementing changes that catalyze growth.
Easier said than done, though…for most, this can feel overwhelming. That’s where we come in.
Web Marketing Therapy developed a three-step solutions-driven approach to help businesses and their owners develop a purpose-driven marketing plan unique to their goals. By adopting therapeutic methodologies, we have helped individuals and businesses of all sizes diagnose their current marketing situation, prescribe solutions, and guide them through the educational process of applying effective marketing strategies.
Step 1: Diagnose
Some use therapy as a tool to obtain guidance, tools, and support to heal, improve, and grow. Often, this includes changing habits that are processes and systems to eliminate or help overcome problems that arise again in the future.
At Web Marketing Therapy, our approach is not unlike visiting a therapist. We don’t sell marketing services. Instead, we listen, understand, and leverage our expertise to support our clients in implementing sustainable solutions. Our clients receive a thorough evaluation of projects, processes, and problems in order to create appropriate solutions.
Thoroughly diagnosing your business’ marketing needs is the first step in identifying the strategies that will drive the unique qualities that set your business apart and give you the time and resources to do what you do best.
It’s critical to identify the “need to haves” first and then adding on the “nice to haves.” Marketing needs to happen on a solid foundation – branding, messaging, and website.
Our complete diagnosis will identify the areas of your business that are thriving as well as the areas that need adjustment.
Step 2: Prescribe
A marketing prescription (or as we say, Marketing Rx) maps out clear systems to maximize your business exchanges to attract and retain ideal audiences. Location, values, and goals, among other criteria, define the uniqueness of your business. Cookie-cutter marketing strategies won’t always reflect the voice and value of your business goals and place your business in front of the right audience.
In our first phase (diagnosis), we look deeply to identify critical projects, differentiate marketing needs versus wants, and prioritize the biggest needs first. Then, we map out the steps to take and support you to ensure they get implemented. Not every business needs to focus on search engine optimization or posting three Instagram reels a week. A prescription is our team’s recommended course of action created to optimize your individual strengths and weaknesses. While other firms are selling services, we are resolving marketing conflicts and providing solutions.
Step 3: Guide
Our ideal clients have the desire to grow and improve their business through education and guidance. They want change and are willing to change, humbly putting their egos to the site to get out of their way. Our advisory approach provides business owners and teams with not only the plan but also the crucial knowledge and education to make empowered decisions about their business.
Web Marketing Therapy recently audited a company that had a naturally great Google rank that consistently placed them in the top result in searches, yet they were wasting a ton of money on Google keywords that were not supporting their natural results. Our team was able to diagnose the problem, prescribe a solution, and guide the owner in the reasoning behind the next steps that could save them thousands of dollars.
We have countless clients for whom we have identified critical marketing projects and then established processes and systems that we implement, or, train internal staff to manage or hand off as the client grows and builds their teams…no co-dependency!
Marketing with an educational focus helps our clients understand how they can maximize the scope of their business and beyond by building and maintaining relationships and embracing a culture of change. Mutual respect is a key component of our practice that allows us to speak truthfully in order to build up and be of the most help to our clients. Ultimately, our goal is to leave our clients with a toolbox of strategies they feel confident to implement as their business grows.
“It is our job to listen, understand, and support, all in the name of growth.”
– Lorrie Thomas Ross, CEO, Web Marketing Therapy
Managing marketing and running daily business operations is a recipe for over-complicated, overlooked and misused marketing opportunities. Even if you believe your business is thriving, taking a step back to analyze the effectiveness of your marketing can always uncover room for improvement.
Web Marketing Therapy is a full-service digital marketing agency that specializes in helping clients put the pieces together so they click. Our team understands the uniqueness of your business, and we love the challenge of figuring out how the pieces of your business work together to best suit your needs.