Time is money, and where you spend your time is essential to your business’ growth. A major cause of stalled growth and ill-spent resources lies in one-size-fits-all marketing plans that over-promise and underperform. Optimizing your digital marketing needs with a … Read More
Marketing RX
Are Your Marketing Efforts Truly Coordinated?
As a woman who looks at life through a marketing lens and who loves to create marketing harmony for all my clients, seeing this photo reminded me not only of a bad photo shoot fashion decision (jacket and pants shouldn’t … Read More
It’s Time for a Marketing Wellness Checkup
Each year, like clockwork, we receive a call from our doctor reminding us to schedule an annual checkup. It’s routine and sometimes tedious, but we know it’s to be proactive about our health. There’s no reason you shouldn’t be checking … Read More
Spring Clean Your Marketing with this Simple Success Framework
Spring is in the air! The days are longer, the sun is stronger, and flowers are blooming! All of this energy and growth put forth by the universe propels us with energy to do the same – reset, refresh, and … Read More
Creative Direction Is Where Design and Strategy Intersect
You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More
Elevate Your Marketing Expectations – Choose Value
When I started out as an entrepreneur, the phrase, “Do you want fast, cheap or good? Pick two.” was something I kept hearing over and over again. It never landed right with me. I know, I know. You can’t always … Read More