Each year, like clockwork, we receive a call from our doctor reminding us to schedule an annual checkup. It’s routine and sometimes tedious, but we know it’s to be proactive about our health. There’s no reason you shouldn’t be checking … Read More
Marketing RX
Spring Clean Your Marketing with this Simple Success Framework
Spring is in the air! The days are longer, the sun is stronger, and flowers are blooming! All of this energy and growth put forth by the universe propels us with energy to do the same – reset, refresh, and … Read More
Creative Direction Is Where Design and Strategy Intersect
You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More
Elevate Your Marketing Expectations – Choose Value
When I started out as an entrepreneur, the phrase, “Do you want fast, cheap or good? Pick two.” was something I kept hearing over and over again. It never landed right with me. I know, I know. You can’t always … Read More
Love The Creative Process
Making Valentine’s giveaways is one of my daughter’s favorite elementary school activities. Unlike me, she is very crafty. But like me, she loves a good pun. In years past, I have helped her get the goods to make “You’re The … Read More