In the ever-evolving world of digital marketing, the quest to connect meaningfully with audiences is paramount. Amid the noise and clutter, how can brands stand out and truly resonate with their customers? Enter positive psychology—a field of study that focuses … Read More
As the Marketing Therapist and CEO of a web marketing firm, I am often asked by other business leaders, “How do I get my employees to act as brand ambassadors on behalf of my/our company?” The answer? If you want … Read More
Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More
Small businesses need visibility to continue to grow and thrive. Attracting new clients by using social media is one of the lowest-cost ways to do this. Social media marketing can help you reach a larger audience of potential clients that … Read More
Partnering with a social media influencer for a collaboration post, aka an “influencer marketing collaboration” can be a creative, credibility-packed way to build buzz, gain followers, and attract new customers for your business. Companies use influencers for just that; their … Read More
