Small businesses need visibility to continue to grow and thrive. Attracting new clients by using social media is one of the lowest-cost ways to do this. Social media marketing can help you reach a larger audience of potential clients that otherwise would have not known about your company. When considering what social media platform will fit your needs, it is important to do your research and understand what posting on each type of platform entails. For example, if you do not know how to create and edit videos or have the budget to hire someone to do this, TikTok is likely not a platform that you will use.

Lorrie Thomas Ross was recently quoted in a GOBankingRates article addressing how to grow your business with social media, addressing the credibility of content creation, and reminding readers to focus on quality over quantity.

“There has to be consistency with content creation and a focus on quality over quantity.”

How to Grow Your Small Business Through TikTok and Other Social Media” addresses how social media platforms can help you grow your business and includes thought leadership from multiple experts.

In this article, Lorrie recommends creating a plan for using social media to attract people to your business. This includes looking into what social media platform accounts would be the best fit for your business, what type of individuals are you trying to attract, what type of content you want to create on this platform, and how often you want to post to the account and how you will be monitoring the account.

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