Personal branding is about managing the brand called YOU. It’s how you want to be perceived by others- your professional skills, personality, values, image, expertise, leadership, and talent. When you proactively take the reins of your personal brand, it can … Read More
What is the future of marketing? Once upon a time, back in 1999, it was flashing ads on the Internet. Then came (not in the exact order) email marketing, affiliate marketing, SEO, search ads and YouTube. And who can forget … Read More
Networking, in its simplest form, is about creating and building relationships that can benefit your professional future. By building these relationships, you are also building a support team that can help to strengthen your career and provide you with opportunities … Read More
Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
Do you ever try to share a blog post on Facebook or LinkedIn only to find that no image or the wrong featured image is showing up? Frustrating right? Don’t stress, there’s an easy fix for that! Meet your new … Read More
It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More
In an increasingly digital world, brands and companies must remember to not lose sight of human connection. I see too many times professionals in industries that handle people’s interactions (like marketing, PR, and communications) relying on faceless emails and drop … Read More
Small businesses need visibility to continue to grow and thrive. Attracting new clients by using social media is one of the lowest-cost ways to do this. Social media marketing can help you reach a larger audience of potential clients that … Read More
One of our wonderful clients recently requested that we create some graphics for their website and for upcoming talks and wanted to try a new color that was not in their current branding scheme. And that’s ok, providing it’s the … Read More
In the world of search engine optimization, the only constant is change – big and small. To maintain visibility, it’s best to keep up with the most up-to-date practices to help prioritize your reach through even the most subtle changes. … Read More
