While business owners, marketing managers or entrepreneurs are usually pretty good about updating page content or writing new blog posts for their website, they often neglect the technical stuff. It’s essential to update public-facing web copy, images and pages, when … Read More
You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More
Continued rapid growth in web development constantly changes the landscape of digital marketing as well as the strategies used to implement successful marketing campaigns. Our marketing optimization team at Web Marketing Therapy believes that educating ourselves is just as important … Read More
You may have received an email from Google recently that “Google Analytics 4 is replacing Universal Analytics”, followed by you wondering, “What does this mean and what do I need to do?” Here’s the download. As you know, Google Analytics … Read More
You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More
Partnering with a social media influencer for a collaboration post, aka an “influencer marketing collaboration” can be a creative, credibility-packed way to build buzz, gain followers, and attract new customers for your business. Companies use influencers for just that; their … Read More
