You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More
Healthy Marketing Advice
Web Marketing Therapy is a Google Partner
Continued rapid growth in web development constantly changes the landscape of digital marketing as well as the strategies used to implement successful marketing campaigns. Our marketing optimization team at Web Marketing Therapy believes that educating ourselves is just as important … Read More
What is Google Analytics 4? What You Need to Know
You may have received an email from Google recently that “Google Analytics 4 is replacing Universal Analytics”, followed by you wondering, “What does this mean and what do I need to do?” Here’s the download. As you know, Google Analytics … Read More
Why Are Logos Becoming More Minimalist?
You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More
How Partnering with Influencers Can Enhance Your Marketing Efforts
Partnering with a social media influencer for a collaboration post, aka an “influencer marketing collaboration” can be a creative, credibility-packed way to build buzz, gain followers, and attract new customers for your business. Companies use influencers for just that; their … Read More
Elevate Your Marketing Expectations – Choose Value
When I started out as an entrepreneur, the phrase, “Do you want fast, cheap or good? Pick two.” was something I kept hearing over and over again. It never landed right with me. I know, I know. You can’t always … Read More
Educational Marketing – Your Audience Learns Differently
Part of our role in developing marketing strategies for our incredible clients is empowering them with the options that are available to them, helping them to prioritize and being there so they can shift and adapt as their companies grow, … Read More
Incorporating TikTok Into Your Marketing Plan
To TikTok or not to TikTok, that is the question….. And for many of you reading this, you might be thinking… ANOTHER social media platform? First things first, deep breath. This post is not about why you should incorporate TikTok … Read More
Love The Creative Process
Making Valentine’s giveaways is one of my daughter’s favorite elementary school activities. Unlike me, she is very crafty. But like me, she loves a good pun. In years past, I have helped her get the goods to make “You’re The … Read More