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Healthy Marketing Advice

Creative Direction Is Where Design and Strategy Intersect

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By Wil ThomasBranding, MarkEDing, Marketing RX, Marketing Strategy
Creative Direction Is Where Design and Strategy Intersect

You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More

Web Marketing Therapy is a Google Partner

Mariel Duffy
By Mariel DuffyMarketing Strategy, Tools, Web Analytics
Web Marketing Therapy is a Google Partner

Continued rapid growth in web development constantly changes the landscape of digital marketing as well as the strategies used to implement successful marketing campaigns. Our marketing optimization team at Web Marketing Therapy believes that educating ourselves is just as important … Read More

What is Google Analytics 4? What You Need to Know

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By Wil ThomasGeeky Web Marketing Data, Technologies, Web Analytics, Web Marketing Best Practices
What is Google Analytics 4? What You Need to Know

You may have received an email from Google recently that “Google Analytics 4 is replacing Universal Analytics”, followed by you wondering, “What does this mean and what do I need to do?” Here’s the download. As you know, Google Analytics … Read More

Why Are Logos Becoming More Minimalist?

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By Wil ThomasBranding, Marketing Strategy, Marketing that Matters
Why Are Logos Becoming More Minimalist?

You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More

How Partnering with Influencers Can Enhance Your Marketing Efforts

Elli Giacomazzi
By Elli GiacomazziBlog, Social Media, Social Media Marketing
How Partnering with Influencers Can Enhance Your Marketing Efforts

Partnering with a social media influencer for a collaboration post, aka an “influencer marketing collaboration” can be a creative, credibility-packed way to build buzz, gain followers, and attract new customers for your business. Companies use influencers for just that; their … Read More

Elevate Your Marketing Expectations – Choose Value

Lorrie Thomas Ross Avatar
By Lorrie ThomasAsk the Marketing Therapist, Marketing Interventions, Marketing RX, Web Marketing Deep Thoughts
Elevate Your Marketing Expectations – Choose Value

When I started out as an entrepreneur, the phrase, “Do you want fast, cheap or good? Pick two.” was something I kept hearing over and over again. It never landed right with me. I know, I know. You can’t always … Read More

Educational Marketing – Your Audience Learns Differently

Mariel Duffy
By Mariel DuffymarkEDing, MarkEDing, Marketing Strategy
Educational Marketing – Your Audience Learns Differently

Part of our role in developing marketing strategies for our incredible clients is empowering them with the options that are available to them, helping them to prioritize and being there so they can shift and adapt as their companies grow, … Read More

Incorporating TikTok Into Your Marketing Plan

Elli Giacomazzi
By Elli GiacomazziBlog, Content Marketing, markEDing, MarkEDing, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Tips
Incorporating TikTok Into Your Marketing Plan

To TikTok or not to TikTok, that is the question….. And for many of you reading this, you might be thinking… ANOTHER social media platform? First things first, deep breath. This post is not about why you should incorporate TikTok … Read More

Love The Creative Process

Lorrie Thomas Ross Avatar
By Lorrie ThomasBranding, Marketing RX, Marketing that Matters
Love The Creative Process

Making Valentine’s giveaways is one of my daughter’s favorite elementary school activities. Unlike me, she is very crafty. But like me, she loves a good pun. In years past, I have helped her get the goods to make “You’re The … Read More

How to Set Up a Facebook Messenger Auto Reply Response

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By Anne OrfilaFacebook, General, MarkEDing, Marketing RX, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Tips
How to Set Up a Facebook Messenger Auto Reply Response

While the web never sleeps, most companies are not (and cannot be!) online 24/7. Many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like … Read More

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