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Web Marketing Best Practices

Social Media Marketing Tip: Write Your Facebook Story

By Anne OrfilaFacebook, Marketing RX, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

You may have noticed in the right column of your Facebook business page that there is an area for “Our Story“. This was recently rolled out and gives your business the perfect opportunity to share. The screenshot below shows our Web Marketing … Read More

Website Best Practices – Evaluate Usability

By Web Marketing TherapyGeneral, Web Marketing Best Practices, Website Design
Website Best Practices – Evaluate Usability

No matter where you are at in business, your website will always be a foundation to all marketing. First impressions are important – people always tend to remember their first interactions with someone, in real life and online. For most … Read More

Sometimes A Simple One-Page Website is The Way to Start

By Lorrie ThomasMarketing Interventions, Marketing RX, Marketing Strategy, Web Marketing Best Practices
Sometimes A Simple One-Page Website is The Way to Start

Does the idea of building a new website or redoing your current website stress you out a little? Or, maybe a lot? You aren’t alone. I’ve been there myself. In 2013, I hated our company website so much, I pulled … Read More

The Secret to Being a Successful Digital Marketer

By Lorrie ThomasmarkEDing, Marketing RX, Marketing Strategy, Marketing Sugar, Marketing that Matters, Web Marketing Best Practices, Web Marketing Tips
The Secret to Being a Successful Digital Marketer

Do you know what the secret is to being a successful digital marketer?  If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … Read More

If You Build It….They Won’t Come

By Lorrie ThomasAsk the Marketing Therapist, Marketing Interventions, Tough Love, Web Marketing Best Practices, Web Marketing Deep Thoughts
If You Build It….They Won’t Come

In the movie Field of Dreams, the protagonist (played by Kevin Costner) hears a voice in his Iowa cornfields…”If you build it…he will come.” It doesn’t work that way with web marketing. If you launch a new website, blog, Facebook page … Read More

Boost Your Facebook Business Page with a Template

By Anne OrfilaFacebook, Marketing RX, Marketing Strategy, Marketing that Matters, Social Media, Social Media Marketing, Tools, Web Marketing Best Practices

Can you think of a business – large or small – that doesn’t have a Facebook page? Since most businesses have a Facebook page, you need to always be looking for ways to stand out and make yours count. Make sure your … Read More

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