In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More
I recently wrote a blog post that offered healthy marketing advice about Email Newsletter Best Practices. This follow up post will address common email newsletter mistakes and how to avoid or correct them. Using a newsletter to represent your business … Read More
I admit, I’m a domainiac, I looooove buying domain names. I own domains for businesses I haven’t even started yet and encourage my clients to own multiple domain variations of their company names and even buy domains with their name … Read More
Did you see the title of this post and chuckle? Are you thinking “email marketing is so two-thousand and five!”? Believe it or not, the good old fashioned email newsletter still holds weight in this time of condensed, character-count marketing. And if you … Read More
So many companies don’t explain clearly on their web sites, about pages, social media profile descriptions, etc. who they are, what they do, whom the serve and the VALUE of what they do. We UNDERSTAND that when you work in your business, sometimes it’s … Read More
Ok, digital marketers – it’s time to jump on Web Marketing Therapy’s virtual marketing couch to hash out your hashtag issues. We might roll our eyes over hashtags (it’s ok, let’s be honest…it’s therapy afterall) or think about hashtags like this … Read More
