So many companies don’t explain clearly on their web sites, about pages, social media profile descriptions, etc. who they are, what they do, whom the serve and the VALUE of what they do. We UNDERSTAND that when you work in your business, sometimes it’s … Read More
Web Marketing Best Practices
Couch Session – Hashing out #Hashtag Issues
Ok, digital marketers – it’s time to jump on Web Marketing Therapy’s virtual marketing couch to hash out your hashtag issues. We might roll our eyes over hashtags (it’s ok, let’s be honest…it’s therapy afterall) or think about hashtags like this … Read More
Having Access to Your Marketing Records
A common issue my team and I see when partnering with new organizations is that organizations do not have access to their marketing records. Just like you want access to your medical records, you also need access to your marketing and web records … Read More
Healthy Web Marketing: Get Off Your Butt
I truly believe that we can’t sit and stare at our email inboxes, websites, social media and blogs and produce great content that serves, supports and sells. If you want to get good at web marketing, my Rx begins with this … Read More
How to be Heard Among Web and Social Media Noise
An article in Experience Life magazine about noise shared data from Mathias Basner, MD, PhD, assistant professor at the University of Pennsylvania School of Medicine and president of the International Commission on the Biological Effects of Noise: “Social noise has tripled since … Read More
Marketing With Purpose
I’ve been teaching marketing to university students, clients and corporate employees for years. They come to my classroom for a number of reasons. Some because their boss needs them to boost SEO, some to enhance their social media or overall … Read More