Lorrie Thomas Ross, The Marketing Therapist and Founder of Web Marketing Therapy always says, “If marketing feels difficult, overwhelming or stressful, then you are doing something wrong.”
Creating content should never feel daunting. If it is, there is a high likelihood that you are making it more difficult than it needs to be.
The three simple steps to stop content marketing stress are:
Instead of spending hours racking your brain to create brand new content, stop, breathe and stay with us to look at ways you can REUSE and REPURPOSE existing content to keep posting current and compelling content to build credibility, visibility and support sellability.
Instead of staring at your screen wondering what to write, re-train your brain to get creative and think about how to repurpose the content you already have.
We get it. We’re busy – we have a ton of clients to support, and find at times, we spend less time than we should be focusing on our marketing (ironic coming from a marketing firm, right??)!
Well-written content (blog posts, whitepapers, eBooks, etc.) AND photos and images are what we turn to 9/10 times when we are creating content for our marketing and to support our clients when it’s time to help them with their content.
Take inventory of marketing assets including:
- Email Blasts
- Social media posts
- Lorrie leads a Rebel Circle program that supports digital women entrepreneurs. She emails these wonderful women weekly. Someone on our team manages reviewing those emails and repurposing her great emails (not all of them, but ones that have healthy advice) for the Wild Web Women blog.
- You can take great quotes (smart tips, juicy nuggets of wisdom, actual quotes, etc.) out of content and turn them into a graphic and that can be shared on Instagram, Twitter, Facebook, etc (Note: size images properly per platform) Read these tips for Creating Social Media Graphics.
- Have great videos? Turn the visual content into a blog post and/or an email and embed the video into the post.
- Are there places you can embed videos on YouTube into your website? DO IT!
- Look at your photos. Do any of the images inspire you to share? We look at client’s photo galleries weekly to inspire new posts for Instagram!
- Dust off those eBooks – parts can become great blog posts
- Search your blog (and make sure your blog has a search box) for topics. For example, we searched “content marketing” on our blog and found this Creative Content That Converts blog post. We can share this to Twitter, Facebook, LinkedIn, Google My Business and take the quote “Do what feels right for you – this could be blog posts, emails, videos, images, Facebook lives, social media posts. Remember, don’t feel obligated to do what doesn’t feel right.” and make an image for Instagram!
- Remember the great PowerPoint(s) you made? We bet there are great content ideas in there!
- Here is an example of how we took one of our blogs titled A Beginner’s Guide to Personal Branding and repurposed it into a graphic to use for our social media. This blog post discussed individuals managing their personal brands. We incorporated the three major points and made a graphic which we shared to Web Marketing Therapy’s Instagram:
Heck, this is so good, we need to design this in a different color and use it again! Ha!
Reducing time spent creating new content by reusing and recycling old content is the smart, sustainable way to brand, build and boost business!
Wishing you happy, healthy, and wealthy marketing!