One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients … Read More
If you want to succeed in business, you have to respect that marketing is part of the success equation, not an optional additive. Respect the sum of business success: Operations. Whether you sell a product or service, you have to deliver. Operations is … Read More
Marketing is both an art and a science. But without HEART, time, effort and money spent won’t ever get you the results you seek. One of my marketing man crushes, Simon Sinek says in his TED talk, “People don’t buy what … Read More
Simple steps are often overlooked when managing social media. The WMT Team helps our clients manage social media marketing daily. Follow our quick, stress-free tips to help streamline your social media marketing and make your posts look and work better. 1) Shorten … Read More
A boilerplate is the last paragraph in a press release that tells readers about your business. This is an important piece of the press release because it tells readers about your business which supports credibility but it also can help boost your … Read More
The best advice I ever received (and applied) as a teacher was to “teach to the best students in the room.” The exact same advice is what I attribute my marketing success to, both for my company’s success as well as … Read More
