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Web Marketing Therapy

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Facilitating Human Connection in Digital Marketing

Mariel Duffy
By Mariel DuffyGeneral, MarkEDing, Marketing that Matters
Facilitating Human Connection in Digital Marketing

In an increasingly digital world, brands and companies must remember to not lose sight of human connection. I see too many times professionals in industries that handle people’s interactions (like marketing, PR, and communications) relying on faceless emails and drop … Read More

Growing Your Small Business With Social Media

Rachel Barfield
By Rachel BarfieldMarkEDing, Self Help Marketing Resources, Small Business, Social Media Marketing
Growing Your Small Business With Social Media

Small businesses need visibility to continue to grow and thrive. Attracting new clients by using social media is one of the lowest-cost ways to do this. Social media marketing can help you reach a larger audience of potential clients that … Read More

How to Optimize Your Images For SEO

Mariel Duffy
By Mariel DuffyMarkEDing, Search Engine Optimization, Web Marketing Best Practices
How to Optimize Your Images For SEO

In the world of search engine optimization, the only constant is change – big and small. To maintain visibility, it’s best to keep up with the most up-to-date practices to help prioritize your reach through even the most subtle changes. … Read More

Creative Direction Is Where Design and Strategy Intersect

Wil Thomas
By Wil ThomasBranding, MarkEDing, Marketing RX, Marketing Strategy
Creative Direction Is Where Design and Strategy Intersect

You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More

Educational Marketing – Your Audience Learns Differently

Mariel Duffy
By Mariel DuffymarkEDing, MarkEDing, Marketing Strategy
Educational Marketing – Your Audience Learns Differently

Part of our role in developing marketing strategies for our incredible clients is empowering them with the options that are available to them, helping them to prioritize and being there so they can shift and adapt as their companies grow, … Read More

Incorporating TikTok Into Your Marketing Plan

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By Web Marketing TherapyBlog, Content Marketing, markEDing, MarkEDing, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Tips
Incorporating TikTok Into Your Marketing Plan

To TikTok or not to TikTok, that is the question….. And for many of you reading this, you might be thinking… ANOTHER social media platform? First things first, deep breath. This post is not about why you should incorporate TikTok … Read More

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