Having a Healthy Marketing Mindset

For the decade+ I have been in marketing, I have heard these statements from clients, students and conference attendees: “I don’t have the budget to do marketing” “Marketing is so expensive” “Marketing is overwhelming” “I’m just not good at marketing” “Marketing … Read More

Shape Up Your Marketing Efforts in 2015

I recently noticed that the gym parking lot is emptier. Sadly, according some sources, only 59% percent of the Americans who made resolutions to get fit in 2014 kept their word. The problem is that making changes takes a plan (goals), … Read More