One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients … Read More
Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More
For the decade+ I have been in marketing, I have heard these statements from clients, students and conference attendees: “I don’t have the budget to do marketing” “Marketing is so expensive” “Marketing is overwhelming” “I’m just not good at marketing” “Marketing … Read More
Facebook business page users have a secret gem they can use (it’s so secret, most folks don’t know about it!)I’d like to share a new Web Marketing Rx: Facebook’s Power Editor. It was created for business who are buying ads … Read More
I recently noticed that the gym parking lot is emptier. Sadly, according some sources, only 59% percent of the Americans who made resolutions to get fit in 2014 kept their word. The problem is that making changes takes a plan (goals), … Read More
It’s unhealthy in marketing to get comfortable. As the web evolves (and it does often), we must evolve if we want to keep up and remain relevant. Get motivated! Here’s to healthy marketing decisions in 2015.