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MarkEDing

Take a Calm Approach to Marketing

Mariel Duffy
By Mariel DuffyMarkEDing, Marketing that Matters, Web Marketing Tips
Take a Calm Approach to Marketing

In a world ruled by instant gratification, everchanging social media platforms, and complex search engine optimization, navigating digital marketing can feel like you’ve been sucked helplessly into a tornado. There is no point spinning for minimal results. If marketing feels … Read More

Employees Acting as Brand Ambassadors for Your Company

Lorrie Thomas Ross, MA
By Lorrie ThomasLinkedIn, MarkEDing, Marketing Strategy, Marketing that Matters, Social Media, Social Media Marketing, Web Marketing Tips
Employees Acting as Brand Ambassadors for Your Company

As the Marketing Therapist and CEO of a web marketing firm, I am often asked by other business leaders, “How do I get my employees to act as brand ambassadors on behalf of my/our company?” The answer? If you want … Read More

Spring Clean Your Marketing with this Simple Success Framework 

Lorrie Thomas Ross, MA
By Lorrie ThomasContent Marketing, MarkEDing, Marketing Interventions, Marketing RX, Marketing Strategy, Self Help Marketing Resources, Web Marketing Tips
Spring Clean Your Marketing with this Simple Success Framework 

Spring is in the air! The days are longer, the sun is stronger, and flowers are blooming! All of this energy and growth put forth by the universe propels us with energy to do the same – reset, refresh, and … Read More

Unrealistic Marketing Expectations? Return to Balance

Lorrie Thomas Ross, MA
By Lorrie ThomasContent Marketing, Free Therapy Advice, MarkEDing
Unrealistic Marketing Expectations? Return to Balance

The task of marketing can feel daunting. Share your story, but not tell too much. Communicate consistently, but don’t overwhelm. Be present and seen, but don’t annoy or displease. We are told to be optimistic, go-getters, and forward-thinking with marketing. … Read More

Professional Communication Pitfalls to Avoid

Rachel Barfield
By Rachel BarfieldMarkEDing, Web Marketing Best Practices, Web Marketing Tips
Professional Communication Pitfalls to Avoid

Clear, compelling communication skills aren’t just for marketing. How well (or unwell) you communicate can make or break your professional career. While you may be extremely qualified for a job or project, a lack of communication skills can leave people … Read More

Narcissistic Marketing is Bad for Your Brand

Lorrie Thomas Ross, MA
By Lorrie ThomasMarkEDing, Marketing Strategy, Marketing that Matters, Social Media Marketing, Web Marketing Best Practices
Narcissistic Marketing is Bad for Your Brand

Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More

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