Sometimes when you post content something on your Facebook business page, a follower will like it. Then a friend of the followers will be able to see it on their newsfeed and they might also like it, even if they … Read More
Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”. No matter how new or old your brand … Read More
Have a cool image that you have shared (or are going to share) on social media? Get more mileage out of that effort and make it into a blog as a post too! I LOVE sharing images (often with cool quotes or … Read More
The way you communicate is possibly your most powerful tool in creating connections AND generating conversions. The language you use can make or break someone’s decision to work with you or buy from you. While this thought can feel a little … Read More
The most common challenge professionals face when managing social media marketing on Facebook, Twitter, LinkedIn, Instagram or Pinterest is writing and managing content, starting with the #1 question: “What should I post?” Creating social media content is a pain ONLY when … Read More
Have you ever received an email from a digital marketing company or consultant saying that your website isn’t performing well, or your site isn’t found in search engines or you “have to” redo your website…….or else? When companies try to sell … Read More
In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More
The pain of producing content on social media is real. To many, the question of “what to post?” is like being in a black abyss, with no hope of positive ideas emerging. I’m going to let you in on a big digital … Read More
The only constant with web pages is change. Copy, layouts, links and more are bound to be edited at some point (or multiple times) throughout the life of a website. When you are editing copy on your own or through your … Read More
Social media can be a low-cost and high-powered marketing tool –if you are using proper form. The key to social media marketing success is not in the tools – it’s how you use the tools that yields results. Here are some simple … Read More
