One of the very first conferences I attended when I started working for Web Marketing Therapy required everyone in the room to stand up and sum up their business in one or two sentences. I personally fumbled around for a bit (public speaking was not my strength back then) and I quickly learned that I needed help succinctly explaining what we do! I wasn’t alone – many business owners have a difficult time doing this, but it’s something you have to overcome!
It is so important to be able to quickly tell someone the value of what you do.
It’s been years since that conference, but that moment is still a very vivid memory for me.
In working with new clients, we always have a launch call to start new project. During the call, we listen to our new client and gain a better understanding of their goals, how we can best support them and then advise the best way to get there.
During a recent launch call with a new business owner, they shared that they were having a difficult time coming up with a way to summarize their services. She was very clear on who she was, what she does and whom she serves, but was having a difficult time clearly explaining the VALUE of what she does. Within the first 10 minutes of the call, after listening to our client speak passionately about her services, Lorrie, aka The Marketing Therapist and WMT’s CEO, politely interrupted and summed up her business with only four words.
She was able to clearly state the VALUE that our client was providing, and those four words became our client’s tagline.
It’s often hard to communicate your value when you are in the trenches of your business – asking for help is a small step that can make the BIGGEST difference! It’s talk therapy….for marketing!
We wrote a post about this very phenomenon and the importance of talk therapy.
If you are suffering from a professional identity crisis, take the time to talk to friends, clients, family or employees and find out what they think you do. You might be surprised when you hear the answer!
Understand and communicate your value! Your goal is to clearly state who you are, what you do, whom you serve and the value of what you do in a few sentences. Once you gain that clarity, it’s easier to have confidence in what you do!
And if you need support, contact us for a virtual marketing therapy session. We’d love to help!