Lorrie Thomas Ross, MA
CEO and The Marketing Therapist®
If marketing feels difficult, overwhelming or stressful, then you are doing something wrong.
Lorrie Thomas Ross founded Web Marketing Therapy® to get great organizations on the right path to success. She was sick of seeing small businesses and entrepreneurs struggle with digital marketing and fall victim to organizations pushing products or services that didn’t really fit their unique needs. Making Small Businesses BIG with the Web® is her passion. She speaks on a number of marketing-related subjects and teaches custom courses for corporations. She wrote The McGraw-Hill 36-Hour Course to Online Marketing.
Ross’ marketing and education background have turned her into a “markeding” evangelist (that’s not a typo, it’s a mashup: Marketing + Education = markeding®). She is staging a peaceful revolution on the way that people and companies think about and approach marketing. Approaching marketing in an ethical way with a pure, educational purpose helps people better understand why to support an organization’s products and services, takes the stress out of marketing and gets more “good” organizations over their fear of marketing so they get in the game.
Lorrie Thomas Ross holds a Master’s degree in Organizational Management from Antioch University. She has been featured in the media as a marketing expert in publications including Inc., Forbes, Fast Company, Entrepreneur and SUCCESS Magazine.
Lorrie began her Internet-focused career in 1999 as a founding team member at an online advertising network. She is a recovering advertising salesperson and still has nightmares about those tacky obnoxious flashy banner ads she sold. She has worked for major corporate brands as well as start-up organizations. As a pioneer in the online marketing world, she has a very unique perspective as a professional who has worked through the dot-com boom, dot-com bust and today’s social and mobile-driven world.
- Diagnosis: Domainiac (I own a lot of domains), Professional multiple personality disorder (Running the business, providing advisory to a diverse clientele, writing, editing, creating, doing admin work, overseeing operations, collaborating with fabulous coworkers, speaking, training and writing) and word nerd.
- Addictions: Shoes, pets, tea (organic only!), hairspray, Haribo gummies, vitamin supplements, family time
- Obsessions: Hygge, kids books, crystals, essential oils, cool coffee table books
- Phobias: Insultants (consultants who insult vs. actually help), irrationality, one-size-fits-all marketing, having a creative idea slip through the cracks, papyrus font, paperwork
- Compulsive Behaviors: Cleans under stress, takes stickers off produce before putting it away
- Self-medicates with: Travel, coffee, tea, cooking, hiking, MUDWR, acting like a kid with her kid