Today’s digital world has altered the way we think about and approach branding. Here are some branding success points to mind to keep your company “on brand” and your content marketing “on purpose”.
No matter how new or old your brand is, it’s always a healthy branding exercise to identify your value and values then make sure your content marketing voices this to brand, build and boost business!
Branding for Success: What You Need To Know
NUMERO UNO: Branding today is still about the classics (offering value) but be sure to voice your values too!
Valued brands are clear about and are very comfortable communicating their values. Values can be philosophy, charity, approach to work and life interests. Voice your value and values though content -web, blog, and social media (Facebook, Twitter, Instagram, and video) to create brand affinity.
NUMERO DOS: Embrace your AUTHORity status!
Anyone can be a an expert – the most successful brands are authorities. In the word authority is the word AUTHOR! Write, post great content and get into markeding®! markeding® is a mashup of the words marketing and education. Successful branding is not about pushing products and services, it’s about educating your market. You become an authority via authoring educational content.
NUMERO TRES: Do not stress!
When clients get on my marketing therapy couch, I advise them to stop letting people “should” on them. There are so many “you should…” comments made to folks personally and professionally as they build their brands. Don’t get caught up in the chaos. Listen within. Stop listening to the should’s and focus on the could’s that support voicing your value and values.
If marketing is stressful, overwhelming or gives you any “ick…yuck” feelings, then there is something very wrong with what you are doing.
Marketing (branding, social media, messaging, everything!) is about maximizing relationships…that is wonderful and lovely. Your brand needs to support your value and values…happy, healthy brands are gleeful in voicing this!
If you need marketing advice or support, feel free to reach out to us, I’m happy to get you on the fast-track to success!
