The other day my sister said to me, “Sitting is the new smoking in the workplace.“ I had to think about that one for a minute. She went on to discuss how workplaces are encouraging their employees to work at … Read More
Healthy Marketing Advice
Big Change with Google AdWords
AdAge published an article today titled Google Is Doing Away With Ads Along the Right Rail for Desktop: Changes Will Likely Result in More Expensive Ads for Marketers. For anyone buying sponsored listings with AdWords (on www.Google.com), know that the ads along the … Read More
How to Find an HTML Hex Color Code Easily
I was working on a newsletter for a client and I wanted to match some text boxes in the the newsletter with the colors in the logo. While I dabble in graphic design (I focus more on copy, marketing content, etc.), I … Read More
Digital Marketing Overwhelm? MarkEDing® is the answer!
Images like this tend to send a business owner into digital marketing overwhelm: There is no need to stress! Markeding® is the answer! All the digital marketing choices are great, but where the heck to start!? and when do I make time … Read More
Account Switching is Now Available on Instagram
Fab, fab, fab news! You can now switch accounts on Instagram. No more logging in and logging out. Instagram lets you add up to five accounts which you can easily switch between several accounts. Oh yeah! This is perfect for businesses … Read More
New 4 P’s of Marketing – Driven by Digital Marketing
When I was studying marketing in college, the 4 P’s of marketing that I learned from my expensive, heavy old-school textbooks were: Product, Place, Promotion and Price. Savvy marketers today pee on those dated P’s! In this post, I breakdown the … Read More
Tips for Covering Events on Social Media
Sometimes the act of covering live events on social media, large or small, can feel overwhelming. Deciding what to share, managing all social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and making the message meaningful are all points to plan … Read More
Be stubborn about your goals!
Do you ever find yourself stuck either professionally or personally and end up mindlessly trolling through Facebook to give your brain a break from the puzzle of life? I admit that when I have been heads down on a project … Read More
A Review of Instagram Tools for Your Business
As Instagram has become a force in social media marketing, marketing tools have popped up to help businesses manage, maximize, and analyze their Instagram accounts. A Huffington Post article titled “7 Instagram Tools Your Business Needs in 2016” inspired me to … Read More
Reinvent or Reinvigorate Your Career
When it comes to our careers and career management, the only constant is change. And change begins with you – career management and marketing go hand in hand. I gave a global webinar on the topic of “Reinventing or Reinvigorating … Read More