Random Acts of Kindness Week is February 14-20 and Random Acts of Kindness day is celebrated every year on February 17th. Created by the Random Acts of Kindness Foundation, the goal is to make kindness more the norm, not the … Read More
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Professional Communication Pitfalls to Avoid
Clear, compelling communication skills aren’t just for marketing. How well (or unwell) you communicate can make or break your professional career. While you may be extremely qualified for a job or project, a lack of communication skills can leave people … Read More
Dominate Your Personal Brand with Three Core Components
Personal branding is about managing the brand called YOU. It’s how you want to be perceived by others- your professional skills, personality, values, image, expertise, leadership, and talent. When you proactively take the reins of your personal brand, it can … Read More
Narcissistic Marketing is Bad for Your Brand
Open any social app and you’re sure to find posts from friends and brands you love with amazing photos and well-crafted copy. Today’s age of scrolling has given us so many new ways to connect and communicate, yet it has … Read More
How to Make Your Blog Post’s Featured Image Show Up on Facebook and LinkedIn
Do you ever try to share a blog post on Facebook or LinkedIn only to find that no image or the wrong featured image is showing up? Frustrating right? Don’t stress, there’s an easy fix for that! Meet your new … Read More
Why Marketing Positivity Pays Off
It is not enough for brands to talk about the nuances of the solutions they provide or why they’re better than others in the marketplace. Value propositioning or directly stating “why we’re better” is white noise to consumers. To win … Read More