Just as small investments compound over time financially, small Search Engine Optimization (SEO) steps over time will grow search visibility for your small business. Here are some simple small business SEO tips to get you started. If you are looking … Read More
One of the many parts of running an organization is being able to effectively manage your clients. What comes along with that responsibility often includes embracing their emotions -good, bad and sometimes ugly. In your work, you may encounter times … Read More
The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
When you are making social media images with text in them, here’s a small tip: make sure you leave a little space around the border! It’s a little OCD of me, but a rule I now swear by. Here is why: … Read More
Someone asked me today what my #1 marketing success secret is. I’m 100% sure they were expecting a geeky answer that involved website development, search optimization or social media marketing, and while we are experts in all those areas, I … Read More
Does the idea of building a new website or redoing your current website stress you out a little? Or, maybe a lot? You aren’t alone. I’ve been there myself. In 2013, I hated our company website so much, I pulled … Read More
