Most all of us have by now heard the phrase “content is king.” But did you know only 39 percent of marketers have a documented content marketing strategy? Meanwhile, 26 percent of U.S. adults are almost always online, and 77 … Read More
Author: Lorrie Thomas
Before You Move Forward With Digital Marketing, Go Back and Audit
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … Read More
Don’t Spend, INVEST in Professional Web Marketing Services for Your Business
As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
Your Marketing Strategy Must Include Blogging
Contrary to what the movie Field of Dreams would have you believe, that whole “If you build it, they will come” mantra rarely holds true. This is especially the case when you build or relaunch a website. Even with an … Read More
Small Business SEO Tips
Just as small investments compound over time financially, small Search Engine Optimization (SEO) steps over time will grow search visibility for your small business. Here are some simple small business SEO tips to get you started. If you are looking … Read More
Managing Client Stress with Communication Confidence
One of the many parts of running an organization is being able to effectively manage your clients. What comes along with that responsibility often includes embracing their emotions -good, bad and sometimes ugly. In your work, you may encounter times … Read More