I was recently quoted in bContent’s article 21 Content Marketing Tips Every Business Can Benefit From where I highlighted the importance of recruiting good people and investing in new ideas. Content marketing is constantly changing, and “content is not king” … Read More
Author: Lorrie Thomas
Move Beyond Your Website to Start Making Meaningful Connections!
I’m a huge advocate for a well-optimized website, but y’all….the most perfect website alone is not going to help you make meaningful connections. It’s unhealthy for marketers to obsess over their websites and not engage with their audience through other … Read More
The Importance of Graphics in Your Content Marketing Strategy
Content marketing is key when it comes to building meaningful interactions with an audience. For content marketers, a hugely important part of that strategy is graphics. Visual content, whether videos, still images, infographics, or charts, is now a crucial part … Read More
Successful Marketing Is All About On-Brand, On-Purpose Content
The way you communicate is key to creating connections and generating conversations. Whether it’s blog posts, videos, graphics, photos or social media posts, content needs to be a strategic investment to educate, empower and create meaningful connections. Successful Marketing Is … Read More
Marketing Not Working? Time to Check Yourself
If marketing isn’t working the way you like, the issue may not lie in your website, ads or social media posts. It might be time for a deeper analysis (no, no…not a Freudian analysis, merely healthy self-check time). Marketing alone … Read More
Suffering from Digital Marketing Paranoia?
When digital marketing efforts stem from a place of fear and anxiety, there is no way success is possible. Digital marketing paranoia symptoms include: inability to relax when it comes to marketing planning or management becoming socially (and social media) … Read More