Does the idea of building a new website or redoing your current website stress you out a little?
Or, maybe a lot?
You aren’t alone. I’ve been there myself. In 2013, I hated our company website so much, I pulled the ENTIRE site down to provide a blank slate allowing us to focus on a simpler, cleaner website, it was one of the best marketing moves I ever made. Here is a post I wrote about it. When I have clients in fear of starting or redoing a website, I often advise the same simple solution:
Start with a temporary one-page website.
When I suggest this, I often get responses like: “but what will people think?” “Will this hurt my search visibility?” “Shouldn’t we wait until the whole site is ready?”
If you don’t have a site, having something up is better than nothing. People are searching for your business online, and if you aren’t there, your customers aren’t happy…or think something is wrong.
Especially in today’s mobile-centric web world, you do not need a big fancy website. What you need is something simple, informative, targeted to your demographic and requires little to no maintenance. Why not start with a one page website? Say who you are, what you do and whom you serve. Make sure your contact information is visible, include an image(s) if it helps and have links to your social media. Capture email addresses if you have a good reason to.
Simple information paired with clean design that is on-brand and on-purpose is the best foundation you can have.
For those of you struggling to redo your website, remember that it isn’t just about being on the web any way you can, it is about being on the web in a precise manner that speaks true to your business and your brand. A website doesn’t have to be (and shouldn’t be!) complicated. A simple one page site has given so many of our clients the opportunity to be seen and heard while they work on the bigger website behind-the-scenes.
And if you are still stressing, reach out. I’m happy to talk with you. I’ve been there. I still remember the stress of yanking my old website, but what a blessing it became!
Virtual marketing hugs!