The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … Read More
We help our clients invest in marketing assets that brand, build and boost business. After years of supporting clients – optimizing their websites, search visibility, email marketing, online ads and social media and helping them select video companies, we went…wait! … Read More
You may have noticed in the right column of your Facebook business page that there is an area for “Our Story“. This was recently rolled out and gives your business the perfect opportunity to share. The screenshot below shows our Web Marketing … Read More
Working in the web marketing industry for more than a decade – where things are published in an instant and can be seen by hundreds of eyeballs in an hour – has helped me understand the importance of small details. … Read More
Web Marketers and Business Owners: Have you seen a decline in your Facebook Business Page engagement (likes, comments, reach) over the last 6 months? We’ve been monitoring many of our clients’ accounts and we certainly have. Here is why this … Read More
Having an effective website is critical, especially in today’s web-driven business world. I recently had the opportunity to be in the start-to-finish process of creating a website for one of WMT’s wonderful clients. It was a great hands-on experience! Here … Read More
We LOVE hashtags – especially on Instagram – and suggest that any business trying to build a presence on social media embrace them too! Hashtags categorize your posts and help your posts get more exposure. Also, if you are at … Read More
Alfred Lua of Buffer, a social media scheduling app, posted to the company’s blog dedicated to social media and online marketing offering up eight solid tips for perfecting your Instagram marketing strategy. To create this list, he consolidated data from … Read More
Ladders is a website dedicated to posting about career news, advice, and tools for getting hired. They also offer a resume-building and online-job searching service. They posted an article on their career advice blog on how to improve your public … Read More
At the end of 2017, Google expanded their metadata descriptions to 200+ characters (source). As of May 2018 Google reverted back to their old rules. As of now, titles are on average 50 characters and descriptions on desktop are about 160 characters, according to … Read More
