When digital marketing efforts stem from a place of fear and anxiety, there is no way success is possible. Digital marketing paranoia symptoms include: inability to relax when it comes to marketing planning or management becoming socially (and social media) … Read More
Healthy Marketing Advice
Hootsuite’s Social Media Marketing Tool Just Got Better
Hootsuite is a social media marketing “must-have”. Our Web Marketing Therapy teammates utilize it daily to schedule social media posts on Instagram, Twitter, LinkedIn and Facebook for our company and our clients. There is a dashboard that allows users to … Read More
Google+ Will Shut Down, but Google My Business Remains Strong for Marketers
Google announced that they would be expediting the process of closing their Google+ social media platform with an expected completion date set for April 2019. As a result, G Suite customers may see changes to Google+. (You can geek out … Read More
Your Business is Calling for Content Marketing Strategy – Are You Listening?
Most all of us have by now heard the phrase “content is king.” But did you know only 39 percent of marketers have a documented content marketing strategy? Meanwhile, 26 percent of U.S. adults are almost always online, and 77 … Read More
Quality Digital Marketing Work Takes Longer Than You Think
Marketing can feel like a thankless job at times, especially digital marketing efforts. In this fast-paced web world, it’s important to remember that quality digital marketing efforts require time to include best practices. It was only a little over 20 … Read More
Before You Move Forward With Digital Marketing, Go Back and Audit
When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … Read More
Turn Your Resolutions Into Priorities
80% of New Year’s resolutions fail by February. (Source: Business Insider) I stopped making New Year’s resolutions years ago. Year after year, I observed people making and breaking resolutions as if it was the norm (actually, with an 80% failure rate, it … Read More
Lorrie Thomas Ross to speak at FemCity’s January Masterclass Series
Lorrie Thomas Ross, Web Marketing Therapy’s CEO, is teaching a “Go from Expert to Authority” session for FemCity’s January Masterclass series on January 10, 2019. Lorrie will talk with FemCity’s Founder Violette de Ayala about how to “Go From Expert … Read More
Don’t Spend, INVEST in Professional Web Marketing Services for Your Business
As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
Netiquette – Mind How You Communicate With Others
No matter how young, old, experienced or inexperienced you are, it is never ok to ignore netiquette. We define netiquette (communication on the internet…yes, we are so punny) as the way you communicate “on brand” and “on purpose” with existing … Read More