It’s easy to default to a “poor me” attitude when you feel like your marketing is in a rut. But by playing the “victim”, you aren’t taking responsibility for your actions! Marketing success comes in “cans”, failure comes in “can’ts”. With … Read More
General
Diagnosis: Inconsistency Disorder
If you want successful content marketing, you need to take a lot of Vitamin C…. …C as in Consistency! Content marketing consistency is critical to maintaining credibility and showing that you mean business! Here’s an example of marketing inconsistency: Blogs come out twice … Read More
Digital Marketing Netiquette – Mind your Grammar!
I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling … Read More
Simplify Social Media Marketing – Share Old Blog Posts!
The pain of producing content on social media is real. To many, the question of “what to post?” is like being in a black abyss, with no hope of positive ideas emerging. I’m going to let you in on a big digital … Read More
Update Meta Tags When You Update Web Page Copy
The only constant with web pages is change. Copy, layouts, links and more are bound to be edited at some point (or multiple times) throughout the life of a website. When you are editing copy on your own or through your … Read More
How to Keep Your Social Media Marketing Strong
Social media can be a low-cost and high-powered marketing tool –if you are using proper form. The key to social media marketing success is not in the tools – it’s how you use the tools that yields results. Here are some simple … Read More