It’s easy to default to a “poor me” attitude when you feel like your marketing is in a rut. But by playing the “victim”, you aren’t taking responsibility for your actions!
Marketing success comes in “cans”, failure comes in “can’ts”.
With simple changes in attitude, you CAN turn your marketing victim mentality into a success mentality! You have to be happy and healthy to truly be wealthy!
Marketing victim statement examples include:
• “I’ve spending so much on marketing, and I’m not getting the results I want, but I just have to.”
• “I’m not on social media, I just don’t get it, it’s too overwhelming”
• “I don’t feel like I can ask my customers for testimonials”
• “I have to do it all”
• “I can’t ever get my web guy to get back to me to help me when I need him”
• “The people who I hire to do my social media make so much extra work for me”
Positive marketing statement examples include:
• “I don’t have a big budget for marketing so I focus on doing low-cost things that keep me visible and credible like content marketing”
• “Social media isn’t my strength, so I am reading up on it to learn more and starting with LinkedIn which is most comfortable for me”
• “I am going to reach out to three customers who sent me nice emails and thank them and ask if I can use them on our website. I know if I offer to help write the testimonial that will make less work for them and get me closer to a yes.
• “I can do all the marketing myself, but I need to be doing other things. It will be great to have help and I can own delegating work and overseeing it to keep the quality I want”
• “The slow response from my web person isn’t working for me. I’m going to find a more responsive, professional person”
• “I am going to find a new social media marketing firm that really understands my brand and who I work better with.”
Here are some simple tips to keep yourself from becoming a marketing victim:
Don’t spend money that you don’t have!
While it may seem necessary to redesign your website or buy more ads at the time, wait until you have enough money to do so. Operating under a state of stress usually ends in a mess!
Do what works for you.
If something is not working, look at what a better solution is. Do what is best for your business. You don’t have to pay vendors who don’t perform. If you love to write, great! If not, delegate it!
If you don’t know how your marketing is working, pause and evaluate!
I had a client who came to us and once we started auditing his marketing, we saw he was putting tons of money into Google AdWords, but had no idea if he was getting any results (and the money being spent was not in his budget to begin with). He said he was going into debt over this and I went into his account and paused the spending. It was a major marketing victim intervention! Putting money into marketing doesn’t necessarily get you results.
Keep up with the trends. Don’t let yourself fall behind! There are so many great (and free!) tools out there, and by leaving them untouched, you are walking away from all kinds of marketing potential! Marketing is a part of the whole business equation but there are LOTS of things you can do! You need to learn how to use it for it to be beneficial.
No excuses!
Take on the wild web by the horns! By using healthy marketing tactics, your business can thrive without hurting your pockets!