General
Relationships First, Web Marketing Tools Second
A friend of mine recently moved her business to a new state. I asked her how things were going (knowing that she wants to drum up more work in her new location). The conversation went something like this: Me: “Have you reached out … Read More
Diagnosis: Marketing Victim Mentality
It’s easy to default to a “poor me” attitude when you feel like your marketing is in a rut. But by playing the “victim”, you aren’t taking responsibility for your actions! Marketing success comes in “cans”, failure comes in “can’ts”. With … Read More
Diagnosis: Inconsistency Disorder
If you want successful content marketing, you need to take a lot of Vitamin C…. …C as in Consistency! Content marketing consistency is critical to maintaining credibility and showing that you mean business! Here’s an example of marketing inconsistency: Blogs come out twice … Read More
Digital Marketing Netiquette – Mind your Grammar!
I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling … Read More
Simplify Social Media Marketing – Share Old Blog Posts!
The pain of producing content on social media is real. To many, the question of “what to post?” is like being in a black abyss, with no hope of positive ideas emerging. I’m going to let you in on a big digital … Read More


