The marketing sales funnel idea (getting consumers into a funnel, only to push some through) has always seemed a little icky to me. Consumers don’t fall perfectly down a funnel, they often weave back and forth, making their unique way to a purchase … Read More
Author: Lorrie Thomas
The Power of Personality in Web Marketing
Too many people stress unnecessarily about web marketing. Just the thought of a website, blog, Facebook, Twitter, Instagram, Pinterest, Google+, Pinterest, LinkedIn, search marketing, social media marketing, email marketing, online advertising or Yelp…leads to people crying…HELP! Here’s how to stop the stress … Read More
Want More Marketing Results? Be More Helpful!
Marketing is both an art and a science. But without HEART, time, effort and money spent won’t ever get you the results you seek. One of my marketing man crushes, Simon Sinek says in his TED talk, “People don’t buy what … Read More
Marketing Does Not Have an On/Off Switch!
Marketing intervention time! Any of these statements sound familiar? “I’m too busy to _______” (blog, update my website, manage social media, work on an email newsletter) “I have a big ____ (project, deadline). Once that’s over, I can get back to … Read More
Want to Make More Sales? Then STOP Selling!
Sales is not something worth stressing about….the secret to sales is not in the tools (direct mail, online advertising, social media, email marketing, search marketing) it’s in the approach. When you stop SELLING and start SERVING your prospective customer, the real … Read More
Three Simple Social Media Posting Tips
Simple steps are often overlooked when managing social media. The WMT Team helps our clients manage social media marketing daily. Follow our quick, stress-free tips to help streamline your social media marketing and make your posts look and work better. 1) Shorten … Read More