Simple steps are often overlooked when managing social media. The WMT Team helps our clients manage social media marketing daily. Follow our quick, stress-free tips to help streamline your social media marketing and make your posts look and work better.
1) Shorten your URLs Before Posting
When you post to any social media platform, there is no need for the full URL to take up valuable real estate in your post. You know how people joke that you look like a Yahoo if you use a Yahoo (or non-branded email)? Well, same goes for using the whole url when you post! No more of that! A great (and free) url shortener is bitly. We also love Hootsuite‘s url shortener and for full social media marketing management. To shorten your url, simply copy the URL of the content you want to reference, paste your URL into the “shorten content” field. Select “shorten” and “viola!” you have a nice short URL you can use in your social media content. This simple step makes you look more credible, professional, polished and saves you a lot of space. Less is more when you post content!
2) Make Your Post Interesting and Compelling, Do not Use a Carbon Copy of the Title
Helpful tidbit when posting content to Facebook, Linkedin and Google+: Don’t use the exact same content as the article heading that you may be referencing. Facebook, LinkedIn and G+ automatically bring the title and subhead of your post up when you put a url in the post. This is SOCIAL media, not robot media! Take a sec to write something pithy and powerful before you post! Make your post content appealing to potential readers. Create an intriguing opener to get people interested in clicking on the link.
3) Take Time to Add or Make Attractive Images
Content is king, but images rule the social media marketing kingdom! The great news is you don’t have to be a graphic designer or web developer to create eye catching image graphics to support your text content. There are free sites that offer user-friendly applications to create this content on your own. Pixabay and Pexels have awesome royalty-free images if you need them. Canva allows you to make super sexy images (text and photos) and offers many backgrounds, different font types and drag-and-drop manipulation you can do quickly and easily. Some of their images cost a small fee to use, however, there are many that are truly free.
Little steps make a big difference – these are all healthy habits to adopt when you post!
Happy social media marketing!
