Time is money, and where you spend your time is essential to your business’ growth. A major cause of stalled growth and ill-spent resources lies in one-size-fits-all marketing plans that over-promise and underperform. Optimizing your digital marketing needs with a … Read More
Are Your Marketing Efforts Truly Coordinated?
As a woman who looks at life through a marketing lens and who loves to create marketing harmony for all my clients, seeing this photo reminded me not only of a bad photo shoot fashion decision (jacket and pants shouldn’t … Read More
Take a Calm Approach to Marketing
In a world ruled by instant gratification, everchanging social media platforms, and complex search engine optimization, navigating digital marketing can feel like you’ve been sucked helplessly into a tornado. There is no point spinning for minimal results. If marketing feels … Read More
Healthy Website Must-Haves
Whether you have a website, need a website, or are refreshing or redoing your website, the “What must my website have?” question is likely to emerge. There are healthy website must-haves. And no matter how experienced, inexperienced, hands-on or hands-off … Read More
Employees Acting as Brand Ambassadors for Your Company
As the Marketing Therapist and CEO of a web marketing firm, I am often asked by other business leaders, “How do I get my employees to act as brand ambassadors on behalf of my/our company?” The answer? If you want … Read More
It’s Time for a Marketing Wellness Checkup
Each year, like clockwork, we receive a call from our doctor reminding us to schedule an annual checkup. It’s routine and sometimes tedious, but we know it’s to be proactive about our health. There’s no reason you shouldn’t be checking … Read More