One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients … Read More
Social Media
Digital Marketing Netiquette – Mind your Grammar!
I am currently volunteering in my son’s 3rd grade classroom during their writing hour. My job is simple, to make sure they have a capital at the start of each sentence and punctuation at the end, use proper grammar, check their spelling … Read More
Social Media Marketing Management: Don’t Go it Alone
When it comes to getting social marketing work done, it is very common for me to hear people say things like, “I know I should be doing more on social media,” or “Oh, I am so behind on my blog … Read More
Images Shared on Social Media can be a Blog Post Too!
Have a cool image that you have shared (or are going to share) on social media? Get more mileage out of that effort and make it into a blog as a post too! I LOVE sharing images (often with cool quotes or … Read More
Diagnosis: Digital Marketing Projection Disorder
In therapy, the term “projection” is used to describe the act of avoiding ownership of one’s behavior by trying to give responsibility another person, organization or thing. When I see a business leader projecting responsibility for their success on digital marketing, I am quick to diagnose digital marketing projection disorder to help … Read More
Simplify Social Media Marketing – Share Old Blog Posts!
The pain of producing content on social media is real. To many, the question of “what to post?” is like being in a black abyss, with no hope of positive ideas emerging. I’m going to let you in on a big digital … Read More