Almost everyone is practicing some form of social distancing and it is changing the way businesses communicate with their clients. With so many people working from home and spending increased amounts of time online, it’s the perfect opportunity to ensure … Read More
content marketing
Blogging Isn’t Dead. Here’s Why.
I need to get something straight: blogging is not dead. Yes, it is easier for audiences to take in information via podcasts or video and people aren’t following blogs with the same fervor they do on Instagram, but this does … Read More
The Five Factors for Marketing Success
There are five factors for marketing success that you need to have in place to make your marketing click. Lorrie Thomas Ross, The Marketing Therapist® shares them in this video. If you are ready to take your marketing to the … Read More
Content Marketing Tips Your Business Can Benefit From
I was recently quoted in bContent’s article 21 Content Marketing Tips Every Business Can Benefit From where I highlighted the importance of recruiting good people and investing in new ideas. Content marketing is constantly changing, and “content is not king” … Read More
The Importance of Graphics in Your Content Marketing Strategy
Content marketing is key when it comes to building meaningful interactions with an audience. For content marketers, a hugely important part of that strategy is graphics. Visual content, whether videos, still images, infographics, or charts, is now a crucial part … Read More
Successful Marketing Is All About On-Brand, On-Purpose Content
The way you communicate is key to creating connections and generating conversations. Whether it’s blog posts, videos, graphics, photos or social media posts, content needs to be a strategic investment to educate, empower and create meaningful connections. Successful Marketing Is … Read More